The advent of the Internet has allowed small entrepreneurs to reach a huge audience at a very affordable cost. The world is your market; and you can potentially reach anyone, anywhere who has a computer and an access to the Internet. 

• You can also use the Internet to give your customers direct access to sales literature at no incremental cost. The number of prospects that you reach is not proportionally dependent to the number of brochures that you printed.  Put up your website, promote it vigorously, and hope that millions would come and read what you have to offer.  
  

• Permits the business to serve customers 24 hours a day, 7 days a week, without staffing. While you sleep, people from other corners of the world are starting their day and logging on to the Internet. Just help them find you!   
  

• Allows marketing materials and product pricing to be instantaneously updated at almost no expense.  Need to insert a new feature? No problem! Just re-upload the revised website. You can make as many changes as you want as you strive to further improve your product offering.