If
you love beautiful things from the past, an antique dealership business
may be a good business for you. As an antique dealer, you will find,
appraise, purchase and sell antiques either from your home, through a
warehouse, a catalog, or a small shop, and now even through the Internet.
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It is estimated that there are
more than 36,000 antique dealers in the U.S. alone, with many of them
operating from home. A low risk and high return business, you can even do
the bulk of the work on weekends and build up your capital while still
working at your main job. An antiques business allows you to have fun
while learning how to run the business
Antiques or Collectibles?
Antiques are commonly defined as anything over 100 years old. Yet, most
antiques shops and antiques shows today typically have a large percentage
of inventory made in the 20th century. Instead of merely considering the
age of an item, many antique dealers choose an item based on its design,
workmanship and rarity. Examples of items in this category are art noveau furniture, pottery, glass, jewelry from the turn of the century through
the 1940's, and Tiffany silver produced in this century.
Collectibles, on the other hand, is a term used to distinguish more
recent items from antiques. Denoting "popular" culture,
collectibles are anything that people collect, mostly things that were
part of everyday life in a bygone era now fondly remembered. There are
thousands of categories, but some examples would include coins, Star
Trek's memorabilia made in the 70s, children's toys, lunch boxes, old
movie memorabilia and comics books. It can also refer to "limited
edition" collectibles. Those are things manufactured and marketed
specifically as collectibles as in collector's plates and Franklin mint
items.
Getting Started
Shows like PBS' Antiques Roadshow clearly demonstrate that there is big
money on antiques. However, the antiques business is an expensive
business, particularly if you are still in the process of building up your
inventory. Your start-up costs will depend on the amount of inventory you
need to build up. If you have been actively collecting antiques before,
then you may already have some of the inventory you need to open an
antiques business and this could drive down your start-up requirements.
If lack of inventory is a concern, you can build up your collection in
two ways:
1. Find the source that works best for you at the lowest cost. Check
out flea markets, estate sales and garage sales for interesting items you
think might be saleable. You can also browse online and see what you can
find, and what appeals to you. You can also check out auction houses, if
the prices are not steep for you. These venues often yield treasures for a
collector.
2. Sell antique items on consignment agreement with other collectors,
where you do the selling for antiques from their collections. Contact
known collectors in your area, or ordinary folks with heirlooms and ask
them if they could use your help in selling their antiques. You then get a
percentage of the sale as your commission.
Whichever way you decide to start your own antiques business, you need
to study as much as you could. There are hundreds of books on antiques and
collectibles available, ranging from introductory surveys of the field, to
very specialized examinations of a narrow area. Some offer information
about specific antiques and their identification. Other books are price
and appraisal guides, giving you an idea of what you can expect to pay, on
average, for specific antiques. Here are some of the books you should
read:
Knowledge:
The Key to Your Success
The key to succeeding in the antiques business is knowledge. You can
choose a type of antiques/collectibles that you are interested in, and
strive to become an expert in that niche. Some antiques dealer focus on a
particular specialty, e.g. historical artifacts, antique dolls, Victorian
furniture, Oriental pottery, or others. While it is not necessary to give
experts at Sotheby's a run for their money in terms of knowledge, it is
essential that you research your niche well (and more than your
competitor).
You need to learn as much as you can to help you plan every purchase
well. Strive to continuously improve your knowledge and skills
particularly in appraising the value and quality of an antique piece. You
must know what items are worth and have a good feel for what sells. Given
that the antiques business thrives on trust, buyers are more confident in
purchasing an item if they know they are dealing with an expert.
You can learn a lot by visiting antique malls and learning the pricing
structure. Talk to dealers who have been in the business for a number of
years. Arm yourself with guidebooks, such as the "Antiques Price
Guide" and "Garage Sale & Flea Market Annual." Your
local library is an excellent resource for antiques reference books. You
can also get on the Internet and see what items are bringing the cash on
the Internet auctions.
Your First Steps
Like any other business, you have to make sure that everything is
properly laid out for your business - from your tax number, licensing
requirements, zoning requirements, bank account number, insurance
coverage. Check out some of our articles on the first steps of starting a
business:
Checklist for Starting a Business http://www.powerhomebiz.com/Index/checklist.htm
Before You Post that Open for Business http://www.powerhomebiz.com/vol30/before.htm
While you are organizing your business, setting up your legal structure
and getting all the necessary requisites, you can begin to prepare the
location for your business. Even if you will open your shop in your home
or rent a kiosk or space in a mall, here are some factors you need to
consider in choosing the best location for your antiques business.
- Is it in a historic district or near an interstate?
- Does your
location attract traffic?
- How big is tourism in the area?
- Are there
scheduled festivals in the area that attract visitors?
- If you are
planning to set-up shop in a mall, does the mall advertise and is it well
known in the area?
If you will rent a booth or space in the mall, remember that most malls
charge a percentage for each sale. A half booth is a good way to begin
your business or share a space with a friend. Do some investigating and
ask the antique dealers if they are satisfied with their sales. Many
dealers sell at more than one mall and enjoy being able to rotate their
merchandise frequently.
Who are your customers?
Your customers include the millions of collectors around the world that
have collections in thousands of categories - from the multimillionaires
that collect impressionist paintings to the average person, who might
collect anything you can imagine. Many average folks will buy antiques or
collectibles simply because they liked the item, or have started
collecting that particular item. Collectors have been known to fill their
residence to overflowing with thousands of related items, sometimes even
to the point of financial ruin.
Buying and Pricing Your Antiques and Collectibles
Begin with a small amount of capital, very little equipment, and
reinvest your profits to grow your business. Initially, avoid slow moving
and big-ticket items, particularly if you cannot afford to tie up your
assets.
Your purchasing skills and ability to spot a good find are crucial in
this business. Buy at bargain prices: items in auctions are supposed to be
about half the actual value. You can also find hundreds of items selling
at a quick pace at estate auctions, although many of these items may
require cleaning or repair. You can also check out merchandizes online,
and in paper-based antiques publications. A savvy buyer will see a
valuable hand embroidered Chinese silk in an old table runner. While an
ordinary person will see an old lamp, you will see twenties retro!
You need to develop a system for recording and keeping track of your
inventory. Enter in a logbook each item you buy, complete with a catalog
number, description, cost and sale price. Your logbook is invaluable for
tracking your costs and seeing how long you've had an item. If you know
any history about an item, be sure to jot that down.
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