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Congratulations! You decided to leave the corporate rat race
to start your own business. After a careful analysis of your
skills and know-how, you are convinced that you want to be your
own boss and have what it takes to succeed.
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But do you know where and what to start? The first thing to
remember is that there is no surefire formula for starting a
business. What works well for some may not be the best choice
for you. In the same token, the enterprise that you can turn
into a financial success may not augur well for others.
Your road to business ownership can lead to three directions.
You can opt to develop your own concept and start a business
from scratch. However, if you find this approach too difficult
or tedious, you can either buy a franchise or purchase an
existing business. Why reinvent the wheel when you can buy your
dream business? The choice is yours.
Here are the pros and cons of each road to business
ownership.
1. Starting Your Own Business.
Starting an independent business of your own offers several
advantages. You are free from contractual obligations required
from franchisees, and from any precedents established by the
previous business owner. You are able to start on a fresh, clean
slate with total control on how the business is shaped and
managed. You are free to offer a pioneering and proprietary
product that could help you dominate your market. You can start
with a bang, or at a slower pace, depending on your resources
and entrepreneurial goals. There is no required upfront
investment that you must raise; except for the level that you
think your business requires to be successfully launched. You
can choose the location you want, determine the products and
service that you market, and decide whether you need employees
or not.
The downside of starting a business from scratch could also
be numerous. A new business entails greater risk than buying an
established business or franchise. You need to determine whether
a need exists for your products or service; and if it does, work
to create awareness and branding. The start-up process also
necessitates you to do the groundwork process by yourself - from
business licenses and permits, establishing relations with
suppliers, and establishing a customer base to support
operations. Many new start-up businesses, particularly home
businesses, find it hard to secure financing given the lack of
operating histories and inexperience of the people involved.
A new business will require a longer period of time to show
profits, if at all. Entrepreneurs who decide on venturing on
their own must be willing to dedicate considerable time and
energy to establishing and nurturing the business.
2. Franchising.
Franchising incorporates the features of both a start-up and
an existing operation. The franchise is the right to sell a
product or service. When you purchase a franchise you are
basically paying for the right to market an already established
product or service owned by somebody else (the franchisor).
Under your franchise agreement, you (the franchisee) are
expected to market the product/service successfully.
This alternative route to business ownership has some
distinct advantages. Risk is minimized, since a well-established
franchise has a proven business method with established products
or services. Franchises like McDonald's already has well-known
name that could easily bring customers to the business and
provide a competitive advantage for the franchisee.
Many franchise organizations also provide extensive
assistance in terms of marketing, advertising, even managerial
support. Oftentimes, management training and follow-up
assistance are provided. In many instances, In addition, you can
realize cost savings on inventory items, supplies and equipment
due to bulk purchase orders made by the franchisor, which in
turn is passed on to franchisees. Some franchisors also assist
the franchisee in securing financing, while some provide the
funding themselves. Franchisees find it easier to convince banks
and other lenders to provide loans because franchises are less
risky than start-up businesses. Support can also be given in
finding the right location, while some provide the layout,
display, facilities and business techniques that have already
proven successful in previous operations.
Franchising could present problems to the business owner. At
the onset, the high franchise fees required to be paid to the
franchisor at the start of the franchise agreement may
discourage any prospective business owners. Front fees can range
from a few thousand dollars to hundreds of thousands of dollars,
depending on the franchise. While some franchisors may require
high initial fees, the trade-off may be poor support functions
once the operations begin.
In addition to the upfront fees, royalty fees are also
required on a monthly basis. The royalty fees are monthly
payments based on a certain percentage of the franchisee's
income or sales, varying between 1 and 20 percent. Note that you
still need to pay royalty fees even if the business is not
profitable.
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3. Buying An Existing
Operation.
Buying an existing business offers several pluses worth
noting. For one, it reduces the time and cost associated with
establishing a new business. Someone else has gotten the company
started, and much of the legwork associated with starting out is
already completed. The customer base has already been
established, and relationships with suppliers have been created.
In some cases, you can even continue the status quo once you
take over, particularly if the business is doing well. Some
business buyers even employ the former owner either on a
part-time or a full-time basis on a limited time to help ease
the transition process. In addition to eliminating a competitor,
the former business owner can even share with you tips and
experiences he or she have had in running the business, thereby
shortening your learning curve.
The biggest advantage to buying a firm is that the business
already has a proven track record. As a result, you may have an
easier time in securing financing. Plus, there is shorter
waiting time for a business to become profitable because your
existing inventory and receivables can already generate income
for you from your first day. A business is also less likely to
fail if it has been around for quite some time.
However, you should be aware of some of the common pitfalls
in buying an existing operation. For one, the cost may be too
high compared to starting a business from scratch as a result of
inflated estimates of worth. The business may not be performing
as well as expected and there may be inherent operational and
logistical problems that may not be apparent until after the
sale. Equipment and inventories may be obsolete. Receivables may
be stale and uncollectable. Customer relations may not be all
that well, and relationships with suppliers might be in bad
shape. The distribution system may be falling apart and the
physical location of the business may not be ideal. Also, be
wary of potential personality conflicts with the employees and
managers, who may or may not welcome you as the new owner.
About the Author:
Steve Ma. Reyna is a
writer for Power HomeBiz
Guides.
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