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1. The Power of Words.
One and Two Word Headlines are real Attention Grabbers!
Remember that your HEADLINE is the most important part of your
ad.
(article continued below ...)
Use Power Words - For a reference list of the Best Power
Words check http://www.MakingProfit.com/powerwords.html
What, Where, Why, Who or How - One of the quickest ways to
grab attention, is to pose a question to your readers they can't
help but answering.
Use Facts - Although "Power" words are great eye
catchers and help the flow of your copy, nothing beats providing
facts and product details. Try "Dramatizing" your
facts or use "Human Interest" Facts.
Use Adjectives and Adverbs. If you are a writer or have ever
studied writing, I'm sure that your instructors burned into your
mind, the fact that you need to minimize the use of adjectives
and adverbs. Well, I'm here to tell you that they are
wrong...well at least in the copywriting arena that is.
Write, re-write and re-write and re-write and re- write
again...
2. Testimonials
Show you prospect how your product has helped others.
One Testimonial is Worth a Thousand Words.
3. Make it convenient to do business with you:
No Obligation Inquiries - Many consumers are wary of being
harassed by salespeople. Put their mind at ease. Let them know
that they won't have to fight off salesperson after salesperson.
Customer Service - Many consumers prefer the icing to the cake.
They want to be catered to no matter what the cost. If you can
offer great service with low cost, you may have the winner
you're looking for.
4. Know your target market and what they really want:
Test the product market before I picked my product. It's down
right amazing how many companies decide on the product they know
if there is actually a market for it..
Specific Targeting - Keep your advertising focused. The wider
your scope, the easier it gets to lose your reader. Write copy
that coincides with current attitudes in your target group.
Use Laser-Like Alignment - The most successful copywriters
know that they must keep their copywriting aligned with the
market niche.
5. What to say....What to say:
Tell Them What You Do, not how you do it! What they really
want to know about is the end result.
Tell Them What They Know - Another way to get your reader
interested is to state a negative fact that your reader already
knows, and offer a solution.
Find the Good in Everything - Rather than try to hide
negative sides to your product, try making them known with a
positive twist.
6. How can I get them to buy?
Use "special" benefits to make your product more
attractive.
Offer Insider Information - People like to think they are
getting something Exclusive or Special.
Use "Reward" and "Introduction"
techniques. "Because you are a valued customer" or
"Introducing" a new product.
Give a good reason for your price - Whether your price is
higher or lower, explain why. Help the reader justify the
purchase.
Overcome any objections the buyer may have. You must be able
to convince even the most hardened skeptics.
7. How can I get them to buy NOW?
Use Time Frames - Whenever it is possible initiate a time
frame. One of the best motivators in ad copy is the time frame
or better put the "Time Limit".
Fear makes a great motivator. Fear of missing a great deal or
fear of what can happen without your product.
Motivate you reader to buy NOW. Make your product so
attractive that your reader has no choice but to buy.
Make Your Offer Irresistible - All good copywriters will tell
you, the secret to great copy is to make it impossible to say
"No"!
8. How Can I Relate Better to the Reader?
Ad copy must relate and communicate like average people.
Be Personal - Address you reader in the first person. In many
situations the "human touch" is a great benefit as
well.
Be Sincere - People can spot phonies and phony copy just as
easy.
Flattery Will Get You Everywhere - Vanity will serve its
purpose, as long as you don't overdo it.
Speak to the Reader, not at the Reader
Appeal to the reader's emotions and instincts.
Capture and keep the reader's interest.
Appeal to the reader's ego and self-interest.
Make your reader believe in you.
Research - Know your product and know your audience!
9. Prove It!
Show the facts and proof of your claims.
Showcase Your Guarantee - With the overwhelming abundance of
Internet and Mail Fraud plaguing us, people need a guarantee.
Put your prospect at ease. Clearly emphasize guarantees, no
obligation inquiries and customer service. The bigger and
longer, the better.
10. Ok, they bought, now what?
Don't make the mistake of relying on one product or product
line. You sales and marketing approach should be able to easily
lead into back-end offers.
11. Well, my ad has been running a while now...
If it's not broken....Don't Fix It! That's not to say that
you shouldn't test new marketing ideas, but never drop a winner.
Emulate other successful (but not over used) ad copy
structures.
12. Are you Dedicated?
Work, Patience and Sacrifice. Lets face it, if it were easy,
everybody would succeed. To succeed you must dedicate yourself
to doing what needs done not working on the clock. You must have
the patience and persistence to tough out the hard times, and oh
yes, there are hard times. Be prepared to sacrifice your time
and too often your social and personal life in the pursuit of
success. Nobody said it was an easy road to follow, and if they
did.....They were lying!
Get Things Done. Efficiency is getting the job done right,
Effectiveness is getting the right job done.
Follow Opportunity Instead of Savoring Security. Real worth
and wealth is generated from within you. It comes from being
prepared, knowing how to spot, act upon and capitalize from
opportunities.
About the Author:
You can get even more tips and knowledge at the
InfoZone, the
largest archive of nothing but Business & Marketing
Articles. http://www.MakingProfit.com
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