Whatever else the difference is between Print Ads and Web Ads, many would
still prefer the traditional print advertisements in order to promote their
business, products or services. Not all people have access to the Web, such
that Print Ads are still widely used and appreciated. It is also practical
for a short-term marketing plan or strategy.
Do you know what makes successful print advertisements? Here are several
useful things to remember if you are launching a Print Ad:
- Take advantage of a small space by not crowding too much information into
it. Leave a white space which can actually lead your reader to the important
information.
- Ads with large photos or illustrations of merchandise get
higher readership and appreciation than those with small illustrations or no
art.
- People do not actually read your copy, but take a look at your visuals.
Thus, make your photographs or illustration occupy at least half of your
entire Ad.
- You must know now how your readers read, so that you could
strategically place your content and not be left unread.
- Typography is an
important key to effective communication. In your print ads headlines, avoid
all capital letters. Our eyes and brains are conditioned to identify lower
case letters and words. Letters and words in lower cases may just be glanced
over, but with full comprehension since people are familiar with them.
People also tend to read words by the shape of the word and not by reading
individual letters thus, your print ads words must be of a distinctive
shape.
- Your print ads must be consistent with important information placed
where readers would expect to see it. Consistency is an important aspect of
your print ad since most readers must be exposed to it seven times before
they notice it or take action on it.
- Your ad must have consistency in:
- Logo
- Color
- Typography
- Margins
and borders
- Layout
- Spacing
- Photographs and captions
- You must also be
consistent in your page lay out and other design elements like contrast,
balance, etc.
- On top of everything else, you have to make sure that your
print ad communicates the main point of your advertisement the main
attraction and the necessary information for your prospective clients.
For your print ads to turn out successfully, you must have at least a
single great idea, on top of several good ideas. Remember, there s a world
of difference between a great idea and a good idea.
About Digital Printing Company:
Digital Printing Company offers high impact digital printing solutions
from prepress scanning and graphics design to customizing documents using
Variable Data Imaging technology. They specialize in short run printing of
books, manuals, and flyers, as well as large format printing of posters and
trade show graphics. For more information, visit their website at
www.digitalprintingcompany.com
