Step 1: Identify your product or service.
It is necessary to know the
North American Industry Classification System (NAICS) code and the Federal
Supply Classification (FSC) code for your product or service. Most federal
government product/service listings and procurements are identified by their
NAICS code and/or FSC code. You can find the codes relating to your business
at these web sites: NAICS codes: http://www.census.gov/epcd/www/naics.html
and FSC codes: http://fpdcapp.gsa.gov/pls/fpdsweb/PscWiz
Step 2. Check with the Small Business Administration (SBA)
to determine
that your business falls within the established table of small business size
standards based on NAICS. www.sba.gov You may be very surprised just how big
a company can be and still be considered small in the eyes of the federal
government.
Step 3: Obtain a DUNS Number from Dunn & Bradstreet.
This is a business
identification number that is used much like a person uses a social security
number. If you do not have a DUNS Number, contact Dun and Bradstreet to
obtain one. www.dnb.com There is no charge for assigning a DUNS number and
you must have one to proceed.
Step 4: Register in the Centralized Contractor Registration (CCR) System.
You must be registered in CCR to be awarded a contract from any federal
civilian or military agencies. CCR is a database designed to hold
information relevant to procurement and financial transactions. CCR also
affords you the opportunity for fast electronic payment of your invoices.
www.ccr.gov And you will want to get paid quickly!
Step 5: Determine if your firm qualifies for 8(a), SDB or HUBZone
certification.
These certifications are detailed at www.sba.gov. They are
essentially for companies that are owned by individuals who have experienced
some sort of disadvantage in the business environment. This may be based on
economic factors, race or geographic location. Firms with these
certifications may compete for set-aside contracts those contracts
specifically designated for certified companies.
Step 6: Register in Online Representations and Certifications Application
(ORCA).
ORCA is a brand-new e-Government initiative that was designed to
replace the paper based Representations and Certifications process. This
will be a central repository of all of your company s certifications and can
be accessed by any federal agency. http://orca.bpn.gov
Step 7: Begin to search for current federal government procurement
opportunities
. Identify current procurement opportunities in your product or
service area by checking at the FedBizOpps web site, the federal civilian
and military government single point of entry for many opportunities over
$25,000. Once you start to search for current open bids you will get a good
feel for the market for your products and services. www.fedbizopps.gov
Step 8: Familiarize yourself with both the federal Civilian and
Department of Defense (DoD) contracting legal procedures.
The Federal
Acquisition Regulations (FAR) can be found at http://www.arnet.gov/far/. The
Defense Federal Acquisition Regulation Supplement (DFARS) are located at
http://www.acq.osd.mil/dpap/dfars/index.htm. These are the legal regulations
for federal acquisitions. While they are not light reading if you are
serious about federal procurements, you need to know and understand the
legal requirements and regulations pertaining to federal contracts. This is
a good time to look for an attorney who is experienced in federal
procurement policies.
Step 9: Investigate if getting on the GSA Schedule is right for you.
Federal agencies can use General Services Administration s (GSA) Federal
Supply Service (FSS) Schedule Contracts and Government Wide Acquisition
Contracts (GWACs) to make purchases. These pre-approved contracts are used
to buy commonly used products, services, and solutions needed to fulfill
their missions and day-to-day operations. These opportunities are rarely
announced on the FedBizOpps site in Step 7 above, but are normally competed
amongst pre-qualified vendors already under contract. www.gsa.gov
Step 10: Seek additional assistance, as needed, in the federal civilian
and/or DoD marketplaces.
Procurement Technical Assistance Centers (PTACs)
are federally-funded organizations that offer free help. PTACs can be found
at http://www.dla.mil/db/procurem.htm
Step 11: Familiarize yourself with the budget forecasts for your targeted
agencies.
Each federal agency typically produces an Annual Procurement
Forecast, as required by the Small Business Act, which is maintained by
their Office of Small and Disadvantaged Business Utilization (OSDBU) or
equivalent. You may contact each agency OSDBU for specifics.
www.firstqov.gov. Use this budget to determine if they are good prospects
for you.
Step 12: Explore subcontracting opportunities.
Regardless of your product
or service, it is important that you do not neglect a very large secondary
market - subcontracting opportunities through prime contractors. Although
there is no single point of entry for subcontracting opportunities in the
federal civilian procurement marketplace, SBA s SUB-Net is a valuable source
for obtaining information on subcontracting opportunities. Prime
contractors, government, commercial, and educational entities, may post
solicitations or notices here. www.sba.gov/sub-net
For DoD -The SADBU Website lists all major DoD prime contractors by state
and provides a point of contact (Small Business Liaison Officer) within each
firm. Investigate potential opportunities with these firms. Many of these
firms also have websites that may be useful. Partnering with a prime
contractor as their subcontractor can be an excellent entry platform to the
federal marketplace. http://www.acq.osd.mil/sadbu/
Step 13: Investigate government programs.
There are several SBA programs
that may be of interest to you, such as the 8(a) Business Development
Mentor-Protege Program, the Small Business Innovation Research Program and
Small Business Technology Transfer Research Program and the Technology
Resources Network. www.sba.gov
There are several DoD programs, some derived from the aforementioned
programs, that may also be of interest to you, such as the Mentor-Protege
Program, the Small Business Innovation Research Program, and the
Historically Black Colleges and Universities and Minority Institutions
Program. Information on these and other programs is available on the SADBU
Website. http://www.acq.osd.mil/sadbu/
Step 14: Market your firm to the right contacts.
Identify your
prospective government customers, research their requirements, and
familiarize yourself with procurement regulations and strategies require
determination, direction, discipline and resources. There are many procuring
organizations to consider, and educating yourself about their roles and
missions will be no small task, but essential nonetheless.
When it is time to market your product or service, present your
capabilities directly to the people who buy it. Wherever possible, arrange
marketing visits to agency project and program personnel. Provide catalogues
and brochures to key personnel within the agencies. Many Federal agencies
hold small business fairs that emphasize how to do business with the
government and provide information regarding their program activities.
Realize that, like your own, their time is valuable/limited. If the match is
a good one, you may be able to provide them with a cost-effective, quality
solution to their requirements.
About the Author:
Gloria Berthold is CEO of TargetGov.tv. She teaches federal government
marketing strategies through national audio conferences and in-person
speaking engagements. Check
www.targetgov.tv for more information.