Getting into the event planning business requires a combination of
education, experience and excellent networking. This is one business where
the importance of networking cannot be overemphasized. In fact, many
consider networking to be the most important aspect of finding a career in
event planning. Knowing the right contacts can help get your feet in the
door quickly.
To prepare for a career in event planning, you can start by pursuing a
degree or certificate from a local university in event planning or
management. The book “How to Start a Home-Based Event Planning Business” by
Jill Moran includes a list of colleges and universities offering educational
opportunities in this field from two-year Associate degree programs to
four-year courses both in the USA and in select countries.
You can also use your background as a launching pad for a career in event
planning, especially if your previous work experience involved organizing,
planning and coordinating events such as weddings, conferences, or simple
birthday parties. You can also come from a particular aspect of special
events (e.g. catering), before deciding to handle entire events. Like some
event planning professionals, you can start out working in the corporate
sector planning and handling special events such as company conferences,
seminars, even picnics, and then go freelance or start your own event
planning business.
To increase your attractiveness to potential clients, you can also try to
earn professional certifications based on your event planning and meeting
specialization. These certifications are typically awarded after you meet
their performance, experience, and service criteria as well as passing the
exams given. Many clients, particularly those from the corporate sector,
look for these designations before hiring an event planning professional
because it assures them that they are dealing with a professional and
someone well-experienced in the field. Some of the certifications in this
field include:
Additional training, coursework and industry exposure such as
participation in conferences and industry organizations can also help boost
your career profile as an event planner. It is important to get on top of
the game, knowing all the latest and the best products and services to use,
as well as the newest themes that could be incorporated into your events.
If you do not have a background in event planning, the best way to gain
experience is through volunteering in your local organizations or
non-profits. By becoming a volunteer, you can build relationships, meet
potential suppliers and vendors, and see what is available in your area that
is of interest to you.
Like any other business, it is important to research and do your homework
even before you start. This is especially crucial in determining whether the
demand exists for the niche you plan to enter in your area. Know as much as
possible about the customs and etiquette of the events you are interested
in. Research also enables you to make your list of contacts among potential
vendors and suppliers, as well as know the latest trends and technology
available. It will also be extremely beneficial if you could talk to other
planners who are working on the area you wish to enter and learn as much
from them (some may be willing to share information, but others will view
you are a competitor and will not likely talk with you – but you can always
try!).
March 28, 2005
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