For many of us, the idea of getting free publicity can be a confusing and
daunting task. So why do it? Because free publicity really works and if you
are looking for ways to attract new customers to your internet business,
free publicity is by far one of the best ways to do it. I am going to share
with you five key steps to getting free publicity for your products. They go
as follows:
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1. Website Focus
Make sure your site is focused on
a specific category of products. I cannot stress this enough. The editors
will often check to see if your site features products that are in the same
category as your product press release. This is one of the key ways you can
get free publicity for your products. Because when you send out a press
release on a new product, th e editors will check your site to make sure
that you offer similar products. Once they see that you offer a wide range
of products in this same category, you will greatly improve your chances for
getting free publicity for your products and website.
2. Target the right magazines for your products
I have talked to many people who are tempted to send out their press
releases to every magazine available. I strongly advise against doing this.
It is simply not effective and can even upset the editors when you send them
information not related to their audience. It also reduces your chances of
getting in the magazines if you are sending out press releases to every
magazine category. The key is to stick with the most targeted magazines for
your products and only email them with your product announcements.
3. Be consistent and patient while emailing the
editors
It is very important to be consistent when you email the editors. Try to
introduce a new product on a monthly to bi-monthly basis to the editors of
the magazines. If you do it on a consistent basis before you know it, one of
your products could be picked up in one of the magazines. It is also
important to be patient with the process. You may not here anything for a
few months and then all of a sudden you will find out that a magazine picked
up your press release and is running it. On average it takes print magazines
a month to three months to print your press release. For online magazines
you could have your press release picked up within days or weeks. That is
why it is important to target both.
4. Be prompt to an editor’s request
Be prepared when the editors contact you. Many times an editor will want
to contact you and ask some basic questions about your company. Another
reason they might contact you would be to include your product in their next
issue.
When this happens the editor will ask you for a 300 dpi photo of your
product to be e-mailed to them so they can put it in the magazine. Through
the years of doing e-mail press releases, I have learned to contact my
suppliers before I send out a press release and ask them for a 300 dpi
photo. I keep the photo(s) on file in a computer file folder marked
“editor’s photos.” They are easy to retrieve, and since I already requested
the picture ahead of time, I can just retrieve it from my file and send it
to the editor within minutes of the request.
5. Personalize the Press Release
Whenever possible find ways to personalize the press release . Here is a
simple technique you can use: Address the e-mail to the specific editor of
the magazine. Instead of writing: "To the editors of the magazine" Take the
extra step of searching the magazine’s website for the name of the editor
and address them accordingly. To find out more about getting free publicity
for your products and site visit
http://www.productpressrelease.com
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About the author:
Dianne Beiermann is a results-driven internet marketer and online
business owner. Dianne Beiermann is one of the leading experts in press
release marketing for online businesses. Productpressrelease.com specializes
in assisting individuals and businesses with obtaining free publicity for
their products and website. You can visit their site at http://www.productpressreleas
e.com or call 1-800-371-3945.
March 14, 2005
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