A Pay-Per-Inclusion search engine is a service in which a search engine
charges you a certain amount to spider and include your website in its
database. For this fee, regular repeated spiderings are guaranteed, so you
are sure to be indexed.
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However, rankings are not guaranteed. These pages have no advantage over
any page submitted for free. A few years ago, pay-per-inclusion search
engines such as Inktomi, Altavista, Ask Jeeves and Yahoo were introduced.
However, they have failed badly and have lost traffic to Google.
Why Google is Tops
Google built the LARGEST search engine database because it refused to
adopt the pay-per-inclusion model. By allowing every website to submit its
pages free, it built an enormous database of websites. Good news for
everyone searching Google's database!
Google's competitors were unable to deliver the same results, partly
because they had fewer websites to choose from. If you charge for entry into
a search engine, you eliminate over 90% of the websites on the Net which
cannot justify such a fee.
What the pay-per-inclusion search engines did not understand was that
their real customers were the ADVERTISERS and not the searchers. Nor were
the websites the customers of the engines.
The advertisers pay the search engines, so they are the customers. Google
recognized this and decided to keep the advertisers happy by providing a
large database of websites. This large database became well known and it
attracted great numbers of searches. These searches were exposed to the
advertisers products and the searches led to good sales. To make this most
efficient, search engine submission must be free.
Search Engine Model is Similar to Television
This is all similar to television where programmes are made for the
masses and given away free. Then the advertisers step in and make the money!
As a search engine survives by the quality of its search results, surfers
and sites flocked to Google making it the number one search engine.
Why the Death of Pay-Per-Inclusion SEs is Good
for Small Sites
Only large quality SE databases can fulfill the needs of surfers. Your
relationships with the search engines is one of mutual benefit. You need the
traffic and the search engines provide the quality content.
Therefore by creating good websites with quality content and submitting
them free to the search engines, you are both winning. There is no need to
spend enormous amounts on search engine submission and optimization. All you
need to do is create good websites with the appropriate keywords for your
pages and everything else will take care of itself.
Of course, this is where we were at the beginning of the Internet
revolution, except certain search engines got too greedy and thought they
could cash in on unfortunate small website owners!
About the Author:
John Lynch. For a review of Site Build It the leading website and store
building software package which encourages good content for high search
engine rankings go to:
http://www.merchant-account-service.com/sitebuildit.html
October 1, 2004
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