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If you're seeking your very own Internet fortune and have developed an
online business, you know there are a lot of steps involved. You've
registered your winning domain name, hosted it, put together your business
plan, etc. You've thought very carefully about your products or services and
you're looking forward to the day the orders rush in.
But have you woven what makes you unique through your business model?
What is going to cause the web surfer to click your order button as opposed
to gliding over to your competitor's order form?
Have you developed your "USP"?
You may ask, "What's that?" It's your
"Unique Selling Proposition". What makes your business and website different
from all the rest? How do you separate yourself from the pack?
We're sure you're very aware of how fast the Internet is. People are busy
in today's "keep moving" culture. If your website doesn't grab their
attention and keep it, they are off to the next one faster than you can ask
your bank rep, "What's the latest I can send my mortgage payment in again?"
Realize that most people are going to do a little research before they
buy. We do this all the time and we're sure you do, too. Don't you search a
lot of sites, bookmark the ones that look good and then go back and buy from
the one you feel will benefit you the most? Maybe they have the best
guarantee, the best service, the best quality, the best price. Or their USP
makes some connection with you, right?
Coca Cola - "I Want To Break Free"
UPS - "What Can Brown Do For You?"
Subway - "Choose Well"
- Get the idea?
If you can come up with a Unique Selling Proposition that resonates with
your prospects, you will flourish. We promise. Try to get in touch with your
prospects' emotions. What is it that they really want from you? Do they want
to ultimately lose 30 pounds, be in shape like they were when they were 25,
make an extra $2000 a month or maybe $100,000 a year?
Here's your homework. Pay very close attention to all the "USP's" you see
on TV, magazines, billboards and, of course, the Internet. You can't copy
anyone but it will help you see what pulls the attention in.
Come up with a phrase that captures exactly how your prospect will feel
or benefit after doing business with you and they will bookmark you, not
your competitor. Capture exceptionally well how unique your business is, how
wonderfully better off they'll be after working with you and you may not
have to wait at all. They may just decide to go ahead and click that order
button right now.
