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Many business owners are sabotaging their business without even
realizing it. They are completely out of the loop when it comes
to all technology aspects of their operation such as websites,
computers and software. They become completely dependent on
their technical people and naively believe that things are
"being taken care of".
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This "head in the sand" approach is very dangerous. Here are
just a few scenarios of what can happen:
- Your webmaster is the only person who knows the
username, password and other important settings for your
website. If the webmaster suddenly stops responding to your
phone calls or e-mails (which I've seen happen many times),
you would have no idea how to hand off the website updates
to another person.
- Your programmer no longer wishes to work with you. When
you hire a replacement, it turns out that there is no
documentation for the program, the code is unreadable, and
it will be cheaper for you to buy a new program than salvage
this "sinking ship".
- The software that was developed for your business
theoretically does all that was required, but there is one
big problem: it is sitting idle because it is so confusing
that nobody wants to use it.
- The web server crashes and your website files get
erased. Then it turns out that nobody has a backup copy
- Your technical person realized how dependent you've
become, and starts acting like a "primadonna", and even
blackmails you into shelling out more cash, "or else"!
So how do you protect yourself?
If you are now thinking that you need to become a computer
geek yourself so you don't have to depend on anyone else - that
could not be further from the truth. If you spend all your time
digging through computer books, writing code and working on the
technical details, there will be no time for you to run your
business.
Doing it all yourself is not the answer. Everyone should
concentrate on doing what they do best. What you need to do is
just take some measures to protect yourself. Just knowing and
applying these few basic things that I'm about to describe will
put you a giant leap ahead of most other business owners.
Here are the things you should do:
- Require documentation on all technical projects.
Every technology aspect of your business should be
documented in such a way that you can hand off this document
to a new technical person and they'll understand exactly how
the system works and what to do with it.
Let me warn you: you will encounter a lot of resistance
from the technical people when you make them document
things. However, you need to be firm and require
documentation as part of the project before you release the
final payment.
- When asking someone to develop a website or software,
communicate exactly what you want and how you want it to
work. Don't assume that people can read your mind.
- Communicate all your requirements upfront. If you
don't tell programmers or designers exactly what you want,
they'll put together a project according to their own
vision, which often does not correspond to yours.
Most problems with technical projects occur because of
miscommunication.
- Make sure you have copies of all files and do regular
backups. Don't put it off until tomorrow, because
tomorrow might be too late. Losing data can be absolutely
devastating.
The easiest thing to do to protect your data is to write
those files to a CD on a regular basis. Also, don't forget
to store those CDs in a secure location.
- Keep track of all technical projects and know what's
going on. Being "clueless" should not be acceptable.
Many business owners have such fear of technology that
they just don't want to understand the projects and hope
that others will simply take care of everything. While you
don't need to get involved in all the little technical
details, you still need to understand the process and "the
big picture".
Practice these simple strategies, and you'll find yourself
having more control, more piece of mind and more money in your
bank account.
About the Author:
Melanie Mendelson is the author of "Profitable Outsourcing":
the insider's guide on how to get the highest quality technical
work done for your business at dirt-cheap prices. Visit her site
now at
http://www.ProfitableOutsourcing.com
July 16, 2004
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