Key 1: Focus On Solutions no matter what you say, think or
do.
Take the attention off of yourself, your business and your
services. Every second of every day stay focused on clear,
specific and detailed solutions, benefits and advantages that
appeal to your prospects.
Clearly define the root of your prospects problems and needs.
Then only focus on those solutions. There does seem to be some
universal confusion on the definition of a solution these days
or a slip of the mind, perhaps? Solutions are not technical,
scientific, mechanical or procedural. They are simple ideas
profound, deep and impactful.
If someone wants to lose weight, solutions are not * Dietary
guidelines * Exercises * Nutritional supplements
The core need of losing weight is much deeper. They really
want to * Feel more self confident * Feel incredibly attractive
* Attract their perfect mate
Now you re talking their language. The more benefits you
uncover, the quicker you will start to attract new clients.
People buy good feelings, news ways of thinking and solutions to
their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity
and abundance.
Think about the human you are when you are performing
optimally at your peak when you are with all the people who
inspire and energize you.
Make a long list of the characteristics these people have
because they are your ideal clients. (p.s. clients and friends
are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook.
Living the red velvet rope policy of ideal clients increases my
productivity happiness and more clients than I can handle are
being referred to me. I know it s hard to believe, but it s
true! Clients are like family to me. Don t get me wrong, I lived
through a period of intense and painful negative energy worrying
about those challenging client relationships. It exhausted me
and took me away from accomplishing the highest good for my
clients. It was impossible for me to be productive, effective or
successful in this environment.
Now with your list of inspiring people, I give you permission
to release any dead wood in your calendar. If it feels scary,
trust the next five steps to energetically fill those spaces.
Key 3: Embrace Your Authentic Self and toss out the "societally"
accepted version of you.
Yes! I'm serious. No one likes the IBM stiff blue suit that
follows every rule. We re attracted to that perky, authentic
confident soul who says it like it is and filters nothing!
Think about how radiant and attractive you are when you are
with your best friends. You are spontaneous, free and genuine
because of the trust within these close relationships.
Our real liberated, confident empowered self is the true self
that only a select few inner circle friends are exposed to. Let
me tell you if you let your quirky, silly side shine you ll
experience far greater self-assurance and an immediate client
attraction. Sound easy? It is! Works every time like a charm.
Test it for yourself.
Key 4: Branding is not just for Superbowl advertisers.
If you haven t identified your natural skill, talent,
interest or expertise or if you re not clearly and consistently
expressing and defining yourself chances are your clients can t
either.
Most people are afraid of niches or specificity because they
think it may limit their success or potential. That couldn't be
farther from the truth.
Ambiguity and uncertainty translates into insecurity.
Personal branding is uniquely you. Own it love it express it!
(oh, and by the way once you've mastered your niche then you get
to expand and do anything else you want!)
Key 5: Articulating What You Do is the key that connects
your vibrant, branded and authentic self to the world.
Most people are afraid to express themselves in a clear and
powerful way.
Speak boldly, clearly and with purpose. This is the fastest
way to eliminate suspicion, guesswork or speculation. Prospects
want to know the exact benefits they will experience and action
they should take. Articulate this you ll have paved the way for
a yes .
Remember you won t appeal to everyone. And, that s the
beautiful thing!!! What you will do is powerfully impact your
ideal clients in a compelling way every time you clearly
communicate the vibrant you.
Key 6: The Simple Selling Process is a cinch once you
embrace Key 1 (solutions baby!). If you remember this,
you'll never have to sell again.
When you think in terms of solutions and problems solved,
clients will beg to work with you. You are a consultant a
lifelong advisor. When you have fundamental solutions to help
others it s your moral imperative to show and tell as many
people as possible. You are changing lives!
Inquire * What is your goal? Show * What the benefits will be
when they reach their goal Ask * Would you like a partner to
help you with that?
Gain a commitment. Ask yourself, would this person s life be
fuller, happier and better-off with me in it? Now, let your
light shine and give an action plan.
Key 7: Self Promotion Is Easy And Fun
The internet and modern technology is a beautiful thing, but
too many people get caught up in their web site . Don t waste
one more second on any marketing that is ineffective,
inefficient or that you just can t measure.
Master the tried and true techniques that will book you
instantly, Network, mastermind and get synergistic relationships
working for you. There's nothing less effective than a solo pro
and a single mind. Collaborate for the benefit of all!
If this seems to vague, open the phone book, look up
professionals with similar clients and prospective audiences,
make one phone call today and introduce yourself and the
benefits of your services. Now make one five minute phone call
every day. If you re not comfortable calling a stranger, talk to
every friend, family member and colleague you know and ask for
names of professionals in the fields you are seeking. Soon you
ll have a growing list of warm names to call.
The second easiest way to book yourself solid is to use
client referrals. First, ask every client how happy they are
with your services. If the answer is positive, then ask who else
they know in a similar situation that could benefit from...
(list those benefits!). If they aren t satisfied, you just
bought yourself a second chance. Consider yourself lucky.
Time prevailing there are so many more ways to Book Yourself
Solid, we could go on for weeks and weeks on end. My
recommendation, start with the basics here and write me at
Michael@michaelport.com with additional questions, concerns,
clarifications, epiphanies or revelations you have.
Remember you have the ultimate solutions to build an abundant
business. Express the brilliance of you and let out the silly
one too. Anything less is criminal.
So let's get down to it and book yourself solid!
