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Famous is as famous does
and the famous get known through publicity. Yes, that’s right,
fame doesn’t discover you, you create it through strategic
campaigning. What’s more, the techniques for increasing your
exposure isn’t as difficult to attain as you might think. A
great publicity campaign starts with courage, then planning, and
lastly, it succeeds through persistence. If your not sure why
you should seek fame, consider fortune because the two go hand
in hand.
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Fame will bring your business into the forefront of your
target audience faster than any advertising campaign can hope to
do. It solidifies you as an expert and creates a deep, abiding
confidence in the consumer. It makes you a shining star with
infinite possibilities. So what’s are the steps you ask? Well
paste a gold star to your forehead and let’s get started.
1. Press Releases:
Increase awareness through a press release. Yes, I know, press
releases have become quite the popular little tool around
cyberspace with releases being blasted hither and there, but is
it working? Probably not. Blasting your press release will bring
blasted little results. Instead, thoughtfully put together a
very dynamic one page press release and target publications that
would be most interested in you and your business. Don’t drone
out the details, make that press release sing your praises. Then
send it to a real live editor and follow up with a phone call.
In other words, let the press release be the invitation to your
follow up phone call. Begin making connections with the media.
Be polite, be excited, and be patient.
2. Create A Press Kit: A
Press kit is basically an exaggerated press release turned into
a package. It’s more complex, tells more about you and your
company, and is all pulled together into a nice neat folder. Of
all the questions I receive, first is, what is a press kit?
Simply, it is a folder of information about you or your
business. It should contain:
- An Introduction Letter
- One or Two Press Releases
- A Fact Sheet (This contains the facts about you or your
business.)
- Bio Sheet (Which is a biography of you and your
accomplishments.)
- Copies of Published Articles
- Company Literature
- A Business Card
Send your press kit when an editor, publisher, or producer
wants to know more about you.
3. Newsletters Offline.
Don’t forget that a whole world exists offline. Locate
newsletters or smaller print publications offline and submit
articles. This can be a very dynamic way to increase your
exposure as well as add to your press kit. You can locate
newsletters in your subject area by visiting the local
university library reference section. Ask for a directory of
trade newsletters and do your research. Once you have been
published, it’s easier to step up to the larger publications.
Fame starts small and then snowballs onto itself.
4. Speak Up!
Yep, that’s
right. Start giving speeches on your area of expertise. Start
locally at civic clubs and local educational programs. Then find
the local talk radio shows and make your case to the producer.
It’s surprising how many talk radio shows are actively looking
for new speakers. Once you have achieved Talk Radio, the
opportunities will start coming to you.
5. Publicity Pitches: Put
together several dynamic article ideas. Just the ideas, not the
actual article. This is called a Publicity Pitch. Take those
ideas and then pitch them to editors of targeted publications.
This can work very well as it saves Editors time and puts the
outline right into their hands. As a past Editor I know how well
this works. Editor’s love ideas, especially ideas that are
completely outlined and correct for their readership. This means
don’t send pet article ideas to cooking magazines. Send pet
articles ideas to pet publications. Seems like a no brainer,
huh? But you’d be amazed at what editors see that don’t
apply to their own publication.
Fame comes from planning and persistence. It has it’s
rejections, but if you can learn not to take it personally, it
will eventually work. Remember, once you start, keep going. Once
you stop, you have to start all over.
About the Author:
Anne Marie Baugh is a noted publicist for cyber-stars such as
Rick Beneteau, John Harricharan, Marty Lund, Rhoberta Shaler and
more. She also owns and operates Write-Promotion an online
business that works hands-on with businesses looking for
promotional avenues and avenues to cyber-success! Please visit today at: http://www.write-promotion.com
or write
to: write@write-promotion.com We look forward to hearing from
you!
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