Textbooks on strategic planning describe actions taken in the
marketplace by competing companies to gain competitive
advantage. Major types of strategies are catalogued and given
various names by different authors. Often these strategies and
tactics are so bold and innovative that they "change the
rules of the game." Leaders are increasingly being advised
to seek that objective in planning and executing their
strategies.
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Underlying strategic plans and initiatives is a mindset that
guides leadership thinking. It can be thought of as being
composed of principles or guides. Most of them have been in
existence since ancient times. They are illustrated in the lives
and writings of Alexander, Sun Tzu, Caesar, Machiavelli,
Napoleon, and so on.
The ways of thinking that underlie strategy formulation are
seldom addressed in business textbooks. I haven't found that
much light is shed on them though today's strategic innovators
are still held in high regard.
But principles, or at least guides, can be reverse engineered
by careful review of business case studies also. I have
assembled some of these from such sources as well as reflections
arising from my consulting engagements with organizational
leaders. Their presentation here is skeletal for convenience
sake, and I have not made a great effort to put them into
sequence. However, taken as a whole, they offer a useful
checklist and food for thought as to how leaders think.
How leaders think: the Strategic Mindset in leadership:
- Has a clear sense of desired outcomes before acting. Develops
a plan capable of delivering outcomes that will add significant
value to a state of affairs
- Scopes outwards to capture the
larger context, to see how the pieces fit together
- Is adaptive
to realities and flexible in choice of tactics. Recognizes that
once action begins the "game board" is fluid, offering
both new threats and new opportunities
- Where possible, tries to
achieve multiple objectives through singular actions
- Plans a
couple of steps ahead. It is said that Napoleon could conceive
of seven steps ahead, each one with its potential counteractions
by opponents
- Anticipates opponent's actions and mentally
rehearses next responses should those contingencies arise
- Has
the discipline to remain composed when the unexpected occurs
-
Tries to capitalize on crises or change, turn them to advantage
-
Stays future-focused Invents both sequential and parallel
actions to accomplish goals
- Picks battles that can be won and
avoids those that cannot be won. (At least not at an acceptable
cost)
- Supplements actions with those of others (allies,
partners, joint ventures)
- Patient, with a good sense of timing
-
Acts decisively when the time to act has come
- Is able to scrap
or alter plans when information indicates actions are not
attaining their intended results
- Doesn't signal punches. (Unless
in the form of a ploy)
- Knows what can be conceded or lost and
what is essential to retain, preserve, gain
- Doesn't bluff when
the stakes are critical
- Seeks and exploits opponent's
weaknesses, oversights and mistakes
- Maintains forward momentum
-
Uses surprise to advantage
- Uses speed to advantage
- Holds
resources in reserve should their need arise
- Forms alliances
with opponents of his opponents
- Learns opponent's strengths and
weaknesses Is aggressive in pursuing goals and ready to move on
to the next
- Taps diverse points of view in planning
- Assures that
everyone knows their role and is equipped with the resources to
contribute
- Maintains a state of readiness.
- Stays alert and ready
-
Uses "what if" speculation to stretch thinking in the
direction of opportunities and possibilities
- Has a good sense of
what may be possible to achieve in the prevailing state of
"politics." The art of what's possible
- Makes use of
trial balloons. Feigns actions to test reactions
- Usually prefers
taking the offensive
What impact does it have for the lone manager ? These are
some tested aspects of thinking employed by leaders to gain and
hold strategic advantage. They can serve as a checklist when
your responsibilities include thinking strategically.
You should also start mapping out how "your"
leader, the president of the company you work for or your main
client, is thinking. We found that presidents and CEOs often
share common preferences when it comes to how they want to get
the results of an analysis:
1- No surprise:
There are two consequences to this:
First, if the results of your analysis tend to show
contradictory results, or unconventional results, share those in
advance. For example, if your analysis of a potential
acquisition the president is pursuing shows future disaster,
take the time to sit with him before unveiling results in front
of his entire management committee Secondly, make sure you can
stay a step ahead and be alert to bold moves in your industry:
presidents and senior management do not like to learn from a
customer or their wives/husbands that their major competitors
just merged. Or that the regulation in your industry just
changed. As a result, don't wait until your weekly report gets
published to share such news. Share it in person immediately.
2- Looking good:
One common feature to leaders and senior management is their
ego.
We don't mean this in a pejorative way, but often, to keep
the company together, presidents need to show total confidence
in their decisions.
The best Strategy Intelligence analysts or consultants are
often those who become the "invisible shadow" of their
presidents or clients. They are here to support them, in return
get their complete confidence, but the outside world does not
know exactly what they do.
3- Action oriented:
Never present information to a senior person without showing
the impact of the likely decisions and how those might be
implemented. For example, the following cannot be tolerated:
Print directly from Web site to hand company information to
president's office Hand in market reports of more than five
pages in length Write an analysis that does not start with a
one-page executive summary Finish a synthesis without asking
questions about future steps and responsibilities
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