Many small and home-based entrepreneurs fail to utilize word-of-mouth marketing driven programs for their businesses. They either do not know how powerful word-of-mouth marketing is, or is not aware how it can improve sales and the bottom line. Others simply do not know what these techniques are, and how easy they are to implement. According to George Silverman in his book … [Read more...] about Effective Word of Mouth Strategies for Your Business
Word of Mouth
How to Build Word of Mouth for Your Business
Sociologist Stanley Milgram developed the proposition known as the small world phenomenon in 1967, that states that a chain of six people at most connects every person in the United States. Popularly known as six degrees of separation, this theory has even seeped into pop world culture with the popular Kevin Bacon game. Understanding that each person is connected to six … [Read more...] about How to Build Word of Mouth for Your Business
Promote Yourself: Learn to Brag About Your Business
"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the … [Read more...] about Promote Yourself: Learn to Brag About Your Business
Secrets of Word of Mouth Marketing
Spread the word about your hot new product or company! Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on George Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here are tips from the book The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales … [Read more...] about Secrets of Word of Mouth Marketing
How to Create the Buzz for Your Business
Word-of-mouth is a very powerful marketing tool that every entrepreneur must use. It is low-cost, requires very little budget, and works even without us knowing about it. It is an inertia that works for our business. Yet many small business entrepreneurs do not know how to use it, how it works and how it can be used to meet business objectives. Word of Mouth … [Read more...] about How to Create the Buzz for Your Business