Tag: Web Analytics
Understanding your website’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research that cannot lie” – and therefore provides unprecedented insights that can help you to strategize not only for the […]
Many small business owners are disappointed by the ability of their websites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your website is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your website. Does this […]
Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley . . . but you’re having real trouble getting out of the harbor and you can’t figure out why! You investigate, and you find that beneath the surface your beautiful […]
Measuring and understanding your Web site’s success is a critical process. Learn some of the key web metrics to help you measure your website success.
Web analytics is an important tool to help understand the business, gain deeper insight into visitors and customers, and solve business problems. Here are common problems solved by the proper use of web analytics.