Cold calling, the process of contacting someone who do not know you or expecting your call, is a waste of time, according to the book “No More Cold Calling(TM): The Breakthrough System That Will Leave Your Competition in the Dust” by Joanne S. Black. The industry standard response rate for cold calling is a mere 2 percent. Ms. Black writes, "I don’t believe anyone should … [Read more...] about Forget Cold Calling; Referral Selling is the Best Sales Strategy