The point of sale hardware and software are essential tools that every savvy business owner must possess. POS tools, at the bare minimum, are cash registers, a calculator, and a cash drawer, or an iPad that allows customers to purchase goods. Over the years as technology has advanced, POS tools have evolved to the point where the software provides far more sophisticated … [Read more...] about 5 Signs You Should Update Your Point of Sale Processes
Sales Plan
Copywriting Tactics to Dissolve Buyer Skepticism
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar. You need to overcome buyer skepticism. Anyone can … [Read more...] about Copywriting Tactics to Dissolve Buyer Skepticism
Understand the Three Types of Sales Prospects
Part of a training course I recently attended included strategies to help advisors improve their sales. The instructor asked, "What's the worst thing a prospect can say when you ask them to do business with you?" Most of the 200-plus people in the room agreed that the worst reply would be, "No, I'm not interested." But I disagree. Depending on the type of sales prospects … [Read more...] about Understand the Three Types of Sales Prospects
How to Write a Successful Sales Plan
How do you plan to sell your products? To sell your products, you need to think of specific steps how you can move your products. This is the process of creating your sales plan, which can go hand in hand with your marketing plan. A sales plan is basically your strategic and tactical plan for achieving your marketing objectives. It is a step-by-step and detailed process … [Read more...] about How to Write a Successful Sales Plan
How to Improve Your Sales Techniques
If you are pushing for sales, it's time to change your strategy. The fact is that with the advent of the Internet the psychology of the sales process has changed drastically. While once, it was a push, push, push, to coax the customer to make a buy, it is now passé to use this antiquated approach. Not only that you're likely to win enemies and influence irritation. We live in … [Read more...] about How to Improve Your Sales Techniques