You worked hard to get a story on your business in a popular website or your local paper. Don't let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity: 1. Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold - it implies that the publication or website has given its endorsement. … [Read more...] about How to Get More Mileage Out of Your Publicity
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How to Use Public Relations for Your Home Business
An effective public relations program is important to the success of a home-based or small business. However, these small entrepreneurs often need help in developing the right strategy and policy of their public relations programs. To give pointers on how to develop a public relations campaign for your business, we interviewed Yvonne Buchanan, a public relations expert. … [Read more...] about How to Use Public Relations for Your Home Business
How to Use Public Relations to Promote Your Website
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources. So how can you capitalize on it? First, let's be clear. This can make a tangible difference to your business. I recently wrote … [Read more...] about How to Use Public Relations to Promote Your Website
How to Implement a Successful PR Campaign
There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products. Over the past several years, I have had more than a few clients come to me … [Read more...] about How to Implement a Successful PR Campaign
How to Write Press Releases that Gets Results
Among the various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be forgotten about by many new Internet marketers. That method is writing press releases. Press releases are a way to get your business exposed to more and more would be customers. They are written as a news article … [Read more...] about How to Write Press Releases that Gets Results