Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn't that they don’t know their business or provide high quality products and services, its that … [Read more...] about How to Win the Marketing Game
Multi-channel Marketing
Multi-channel Marketing Using eCommerce and Catalog
Multi-channel marketing is the tactic of reinforcing your brand message by utilizing numerous channels to sell to customers. Not just for large retailers, small to medium eCommerce businesses can reap the benefits of multi-channel marketing and should examine strategies to do so. As Multi-channel marketing has become par for the course in online retail, retailers need to … [Read more...] about Multi-channel Marketing Using eCommerce and Catalog