What do customers see when they interact with your brand? Learn why you should synchronize your brand image with your customers’ buying habits.
Marketing a business can be a huge challenge. Before you begin a marketing campaign for your business, take time to develop a winning marketing plan. Learn some things you should always consider in any marketing and promotions campaign.
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if […]
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Of the marketing component, trade show budget is almost always at the top of the list. Why? Both are viewed on […]
Lack of resources is not necessarily a hindrance in finding ways to market your business. Here are ways your marketing dollars can work twice as hard for you.