Tag: Know Your Customers

Expand a Janitorial Cleaning Business

May 5, 2014 | By | Reply More
Expand a Janitorial Cleaning Business

A reader has started a janitorial cleaning company and now has 8 contract. Learn how to expand a janitorial cleaning business, and grow the number of customers or contracts

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Why Your Customers Really Buy: Book Excerpt from “The New Conceptual Selling”

January 13, 2014 | By | Reply More
Why Your Customers Really Buy: Book Excerpt from “The New Conceptual Selling”

To survive in sales today, you’ve got to junk the old rules and take a 180-degree turn on what you do when you “sell.” Learn why customers really buy in the excerpt from the book “The New Conceptual Selling.”

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How to Know and Get Close to Customers

October 26, 2013 | By | Reply More
How to Know and Get Close to Customers

The long-term survival and profitability of your business depends on your relationship with customers. Learn 7 ways how you can get close to your customers.

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How to Get to Know Your Customers

September 30, 2013 | By | Reply More
How to Get to Know Your Customers

If you know your customer, you’ll know what they want from you and from the products they buy. You need to know who you’re talking to in your marketing materials so that you know how to connect with them, not just talk at them. You’ll have greater success the better you know your customers. So, […]

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How to Use Customer Information to Increase Sales

September 17, 2013 | By | Reply More
How to Use Customer Information to Increase Sales

Customers are not created equal: some are more valuable than others. Businesses that have the ability to determine the value of the customers have the edge in today’s highly competitive business environment. Customers fall into different categories, such as: Customers who are profitable; Customers who increase your competence . Customers who build up the image […]

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How to Engage Your Customers

June 14, 2013 | By | Reply More
How to Engage Your Customers

Customer satisfaction is just the minimum; your goal is to engage your customers. Learn the four emotional building blocks for an engaged customer.

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5 Questions to Help You Understand Your Customer

June 12, 2013 | By | Reply More
5 Questions to Help You Understand Your Customer

Understanding your customers is an integral part of entrepreneurial success. Learn the questions that can help you look at your customer’s motivations and needs.

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Benefits of Getting Information About Your Customers

June 8, 2013 | By | 1 Reply More
Benefits of Getting Information About Your Customers

Excellent customer service is key to the success of a small and home-based business. In fact, a superior customer service is your primary weapon against giant retailers and big businesses like Wal-Mart. To be able to offer excellent customer service, however, you first need to know and anticipate what your customers want. You should know […]

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Marketing to the Right Audience

June 8, 2013 | By | Reply More
Marketing to the Right Audience

Many businesses have closed shop because they have failed to clearly identify who will want their products. Capture the right audience by asking the right questions

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Customers: The Key to Survival of Any Business

October 31, 2012 | By | Reply More
Customers: The Key to Survival of Any Business

For any business to survive, entrepreneurs must focus on their most important resource: customers. Businesses are born with a product, but die without customers.

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Knowing Customers is the Key

June 22, 2012 | By | 1 Reply More
Knowing Customers is the Key

Understanding what the customers’ wants and needs are is one of the most important aspects of running a business. You must know your customers.

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Checklist for Starting a Small Business ebook