Last week, one of my clients, we'll call him Rick, had a demo scheduled with a prospect. They typically did the standard "show up and throw up" early in the sales cycle. Trying to shorten the sales cycle, I asked naively, "Why does the customer want to buy? What are they trying to accomplish?" Rick couldn't tell me. I asked if he thought the salespeople knew. He said no. I … [Read more...] about 5 Sure Ways to Increase Sales Immediately
How to Sell
Top 8 Strategies to Boost Sales for Your Business
The amount of revenue your business makes matters a lot to you. It can help your business reach its potential and generate more revenues. However, you need to work on constantly increasing your sales if you would like to ensure your business reaches the desired growth. Increasing business sales should start with knowing the techniques you can use. This article is an ultimate … [Read more...] about Top 8 Strategies to Boost Sales for Your Business
How to Increase the Conversion of Your Business with Virtual Sales
Virtual Sales, or virtual selling as it is popularly known, is an essential part of remote business growth. Since the beginning of the pandemic, businesses have looked for other ways to connect with their customers, so it is no surprise that virtual sales are gaining speed. However, virtual sales aren't just for this COVID19 period; however, every remote business should get … [Read more...] about How to Increase the Conversion of Your Business with Virtual Sales
Emotional Stories that Sell: Techniques for Deeply Moving Buyers’ Decisions
As brain science now proves, emotions play a critical role in decision making. Human beings make rapid, subconscious, emotional decisions in one part of the brain, and then justify (or possibly adjust) those decisions more rationally in another area. Research also shows that we recall information more clearly and easily when it's attached to emotion. "If you want to … [Read more...] about Emotional Stories that Sell: Techniques for Deeply Moving Buyers’ Decisions
How to Do Follow-Up Calls
Whether you are selling software, services or other products, marketing often converges into one crucial action step: The Follow-Up Call. You can follow up at any stage of the marketing process: If you meet someone through networking and they show some interest, you can give them a call to explore that interest. If you forward some information to a prospect, such as an … [Read more...] about How to Do Follow-Up Calls