It is not uncommon for university students to start their own businesses to earn money. On the other hand, it is also not uncommon for business owners to go back to school for several reasons. Some do it to master skills that will make them better business owners. Others do it for personal reasons or to pursue a passion. What most business owners don’t realize is … [Read more...] about How to Balance Between Business and Education
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Why Is My Profitable Business Going Broke?
This was one of the many rude shocks I learned the hard way: a profitable business can run out of cash and go bankrupt! Furthermore, fast growing businesses, even highly profitable ones, can continually run out of money and continually skirt with being forced into bankruptcy! Why does this happen? It generally occurs because your business is undercapitalized. In other words, … [Read more...] about Why Is My Profitable Business Going Broke?
How Sponsored Search Can Help Attract Customers to Local Businesses
Local businesses make their dollars from the community, regardless of the community size. Typically, the population correlates to the amount of competition. Sure, the more people you have in your town, the more opportunity there is, however, there’s often more businesses in the same field in bigger cities. Whether you’re starting your own PPC campaign or working with a … [Read more...] about How Sponsored Search Can Help Attract Customers to Local Businesses
How to More Effectively Market Your Small Business
Any small business struggles with finding enough money to market effectively. There are just never enough dollars available to put into marketing. The trouble is compounded by the fact that most small businesses don't have their own marketing departments. The task is left up to the CEO or someone hired in who doesn’t have as much experience as one would like. Given the … [Read more...] about How to More Effectively Market Your Small Business
3 Ways to Expand Your Online Reach Quickly
Most internet marketing instruments are not designed to produce overnight results. You can’t set up an SEO-optimized website and expect to appear on the first page of the search results immediately. The same can be said for social media efforts and other forms of campaigns. It is also worth noting that the internet marketing campaigns you run for your business are not one-time … [Read more...] about 3 Ways to Expand Your Online Reach Quickly