Tag: Copywriting

Anatomy of a Winning Sales Page

February 23, 2016 | By | Reply More
Anatomy of a Winning Sales Page

Importance of the Headline The first element of a great Sales page is an attention-grabbing headline. It very often contains an obvious benefit or some big promise to the reader. However, this headline is not “hype,”. It bears a certain credibility and believability. Is not vague; it is clear, and concise. The headline often determines […]

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Sales Copy Emotional Triggers

August 27, 2014 | By | Reply More
Sales Copy Emotional Triggers

Sales copy has a single function. It is used to impel the prospect to take action. Learn how to write sales copy with emotional triggers to increase sales.

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5 Ways to Write Profitable Sales Copy

August 7, 2014 | By | Reply More
5 Ways to Write Profitable Sales Copy

Sales copy has a single function. It is used to impel the prospect to take action. Learn 5 tips to guarantee your sales copy emotional triggers provoke activity by your potential customers.

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Web Copywriting Tips for Online Entrepreneurs

May 31, 2014 | By | 1 Reply More
Web Copywriting Tips for Online Entrepreneurs

When writing a copy for the web, good communication is not achieved through a single strategy alone. Instead, quality website copywriting is a sum of four distinguishing features. Get tips on web copywriting.

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10 Mistakes to Avoid When Writing Sales Copy

April 5, 2014 | By | Reply More
10 Mistakes to Avoid When Writing Sales Copy

Writing effective sales copy is a skill and is vital to any business. Learn the 10 mistakes you need to avoid when writing sales copy, as well as the basic rules and strategies to remember.

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How to Write Effective Sales Copy on the Web

January 28, 2014 | By | 1 Reply More
How to Write Effective Sales Copy on the Web

Selling online is mostly about psychology of people. Learn the most critical elements of your sales copy and know how to write effective sales copy on the Web.

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Book: Content Rich: Writing Your Way to Wealth on the Web

January 19, 2014 | By | 2 Replies More
Book: Content Rich: Writing Your Way to Wealth on the Web

Read about the book “Content Rich: Writing Your Way to Wealth on the Web” by Jon Wuebben and the key benefits you can get in terms of growing your online business.

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Analyzing Your Website’s Copy and Usability

January 18, 2014 | By | Reply More
Analyzing Your Website’s Copy and Usability

A lot of web pages and web sites out there could use a little improvement in the copywriting department. Learn how to approach your website copy analysis from this excerpt from the book “Content Rich” by Jon Wuebben.

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How to Write Well for the Web

December 13, 2013 | By | Reply More
How to Write Well for the Web

People read differently on the Web, so you need to write differently for the Web. Surprisingly, very few Web sites take the time to lay out their content in a way that will maximize its readability. An important point is that it is more difficult to read on screen than from paper. This means that […]

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How to Grab Your Prospects’ Attention with Your Headlines

November 23, 2013 | By | Reply More
How to Grab Your Prospects’ Attention with Your Headlines

Do your headlines capture your prospects’ attention or do they confuse them and send them away? Learn how to write headlines that grab your prospect’s attention.

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How to Present a Price Quote

November 16, 2013 | By | 1 Reply More
How to Present a Price Quote

Here’s a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It’s all about “price”. I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining […]

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How to Capture Readers’ Attention on the Web or Email!

November 14, 2013 | By | Reply More
How to Capture Readers’ Attention on the Web or Email!

One morning, you go into your mailbox and discover that you received a new piece of mail. You bring the package inside, tear open the envelope, pull out its contents, put on your glasses (if any), unfold the letter and begin to read. After completing all of these steps, you decide if the letter is […]

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