Importance of the Headline The first element of a great Sales page is an attention-grabbing headline. It very often contains an obvious benefit or some big promise to the reader. However, this headline is not “hype,”. It bears a certain credibility and believability. Is not vague; it is clear, and concise. The headline often determines […]
Read about the book “Content Rich: Writing Your Way to Wealth on the Web” by Jon Wuebben and the key benefits you can get in terms of growing your online business.
People read differently on the Web, so you need to write differently for the Web. Surprisingly, very few Web sites take the time to lay out their content in a way that will maximize its readability. An important point is that it is more difficult to read on screen than from paper. This means that […]
Do your headlines capture your prospects’ attention or do they confuse them and send them away? Learn how to write headlines that grab your prospect’s attention.
Here’s a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It’s all about “price”. I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining […]
One morning, you go into your mailbox and discover that you received a new piece of mail. You bring the package inside, tear open the envelope, pull out its contents, put on your glasses (if any), unfold the letter and begin to read. After completing all of these steps, you decide if the letter is […]