Tag: Catalog Business

Lillian Vernon: A Catalog Business in the Age of the Internet

January 22, 2014 | By | Reply More
Lillian Vernon: A Catalog Business in the Age of the Internet

Lillian Vernon built a hugely successful direct mail catalog business from her kitchen table in the 1950s. Fifty two years later, let us learn how Lillian and her company cope with the vastly different business environment of the 21st century.

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