With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash. Every business uses one or more of the … [Read more...] about Is Your Marketing Strategy Killing Your Profits?
Business Strategy
How a SWOT Analysis Can Benefit Your Small Business
Regardless of how you are traveling, you won't get very far without knowing where you are going. That a Business Vision is needed to provide strategic focus in a business, is almost self-evident. But it is also important that you understand where your business is coming from. The current state of your business is an integral part of your business strategy. If it isn't … [Read more...] about How a SWOT Analysis Can Benefit Your Small Business
How to Position Your Business Against Your Competition
One of the first decisions you will make as a new small business owner is to determine your business strategy. Ultimately, you have to settle for one of three business strategy options. And it is important that you are clear on what one you are going for. Your business strategy choices are, at the end of the day, very simple. The big question is, how do you want to … [Read more...] about How to Position Your Business Against Your Competition
How to Make Your Consulting Services Stand Out
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as, "the ultimate driving machine", "Don't leave home without it", and "Just do it". Chances are good that you can … [Read more...] about How to Make Your Consulting Services Stand Out
What is Your Business Strategy?
One of the first decisions you will make as a new small business owner is to determine your business strategy. Your business strategy will spell out your choices of inventory, your approach towards your business, and how you will steer the business. The success or failure of your start-up business will greatly depend on the strategy that you have decided on. It should be … [Read more...] about What is Your Business Strategy?