Tag: Branding for Small Businesses

How to Develop a Brand: Case of a Pet Sitting Business

June 16, 2016 | By | Reply More
How to Develop a Brand: Case of a Pet Sitting Business

Branding is a key element for any business, including small businesses. Learn how to develop a brand using a pet sitting business as an example.

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Synchronizing Your Brand Image With Your Customers’ Buying Habits

March 7, 2015 | By | 2 Replies More
Synchronizing Your Brand Image With Your Customers’ Buying Habits

What do customers see when they interact with your brand? Learn why you should synchronize your brand image with your customers’ buying habits.

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10 Ways on How to Brand Your Website

December 14, 2014 | By | Reply More
10 Ways on How to Brand Your Website

Branding your website follows the intrinsic rules of marketing, but there are a number of elements where branding online is different from branding offline. Here are 10 ways on how to brand your website

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Building Brand Equity to Achieve Critical Mass

September 21, 2014 | By | Reply More
Building Brand Equity to Achieve Critical Mass

As we come to the end of the summer, independent retailers are increasingly focused on the last four months of the year. Many are looking for their sales to finally turn, while expecting the retail competition to be ferocious. Learn the 2 things independent retailers need to focus on.

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10 Ways Business Signage Can Help Your Local Business

July 28, 2014 | By | 1 Reply More
10 Ways Business Signage Can Help Your Local Business

Here are 10 ways how improved business signage will help you brand your company, communicate with a highly-mobile society and leverage your advertising efforts

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Branding Yourself for Online Business Success

May 26, 2014 | By | Reply More
Branding Yourself for Online Business Success

A question that gets asked all the time is how important branding is to online business success. Is branding really even all that important? Can you build a successful online business without branding yourself?

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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

April 30, 2014 | By | Reply More
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

In a world full of options in every product and service category, how can we explain people who stick with specific brands? Read about the book The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

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Marketing and Branding a Pet Sitting Business

April 13, 2014 | By | Reply More
Marketing and Branding a Pet Sitting Business

If you are running a pet sitting business, one of your main challenges is to get the customer to choose YOUR pet sitting business, and not your competitors. Learn about branding a pet sitting business.

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Creating Brand Loyalty With Postcard Marketing

February 17, 2014 | By | Reply More
Creating Brand Loyalty With Postcard Marketing

Direct-mail postcards are great way send a variety of other kind messages to your customers throughout the year and help create brand loyalty.

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Your Brand Is Everything

November 9, 2013 | By | Reply More
Your Brand Is Everything

Your brand is everything. Don’t think that just because you’re not Nike or Coke that you don’t have a brand. You ARE a brand. Your brand is not your advertising. Your brand is not your logo. Your brand is not your company name. Your brand is not your product. Your brand may not be at […]

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Be First, Best or Different

August 2, 2013 | By | Reply More
Be First, Best or Different

Are you first, best or different in order to grab and keep your share of the market. If not, how are you different from who’s first, who’s the best and everyone else in your industry?

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