Tag: Book Excerpt

Read book excerpts from the best business books for small business owners and entrepreneurs.

Emotional Stories that Sell: Techniques for Deeply Moving Buyers’ Decisions

August 25, 2016 | By | Reply More
Emotional Stories that Sell: Techniques for Deeply Moving Buyers’ Decisions

Emotions play a critical role in buyers’ decisions. Learn some techniques to enhance the emotional impact of the stories you tell buyers.

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Brag! The Art of Tooting Your Own Horn Without Blowing It

May 23, 2016 | By | Reply More
Brag! The Art of Tooting Your Own Horn Without Blowing It

Self-promotion is an important attribute for getting ahead. Read an excerpt from the book “Brag! The Art of Tooting Your Own Horn Without Blowing It” by Peggy Klaus

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Dare to Dream, Dream to Dare

March 7, 2015 | By | Reply More
Dare to Dream, Dream to Dare

Excerpt from Chapter 2 “Dare to Dream, Dream to Dare” of the book Tiger Heart, Tiger Mind: How To Empower Your Dream: A Zentrepreneur’s Guide

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There’s No Such Thing As “Business” Ethics: There’s Only One Rule for Making Decisions

January 28, 2015 | By | Reply More
There’s No Such Thing As “Business” Ethics: There’s Only One Rule for Making Decisions

People want to know: Why is ethics in such a terrible state? Read an excerpt from the book “There’s No Such Thing As “Business” Ethics: There’s Only One Rule for Making Decisions”

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How to Become CEO: The Rules for Rising to the Top of Any Organization

January 19, 2015 | By | Reply More
How to Become CEO: The Rules for Rising to the Top of Any Organization

Book Excerpt Always Take the Job That Offers the Most Money After you have decided what you want to do–whether it is banking, advertising, manufacturing, or something else–go to work for the company that offers you the most money. If you have not decided what kind of career or industry is for you, then take […]

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The Go Point: When It’s Time to Decide

May 28, 2014 | By | Reply More
The Go Point: When It’s Time to Decide

Predictable errors are preventable errors. And a few simple techniques, like those below, can help you steer clear of the most common wrong turns. Read an excerpt from the book “The Go Point” to help you prevent unforced errors

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The Enthusiastic Employee: 16 Myths on Employee and Performance Management

April 13, 2014 | By | 1 Reply More
The Enthusiastic Employee: 16 Myths on Employee and Performance Management

From the book “The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want” by David Sirota, Louis A. Mischkind, Irwin Meltzer, learn the 16 myths on employee and performance management

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Focus: Success at the Speed of Life

April 10, 2014 | By | Reply More
Focus: Success at the Speed of Life

Tony Jeary’s Strategic Acceleration: Succeed at the Speed of Life presents a methodology to keep those who want to win from getting sidetracked, and help them execute relevant, high-leverage activities that create superior results – faster.

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10 Rules of Brainstorming

April 1, 2014 | By | Reply More
10 Rules of Brainstorming

Brainstorming can help you develop creative solutions to problems in your small business. Learn the 10 rules of brainstorming, from the book “The Game Changer” by Ram Charan and AG Lafley

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Generation Y: How They Think and Act at Work

March 31, 2014 | By | Reply More
Generation Y: How They Think and Act at Work

Employers always seem to be asking me, “What in the world is Gen Y thinking when they do some of the things they do at work?” Learn Generation Y’s top 5 list on how they think and act at work.

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The Principles of Trusted Leadership

March 28, 2014 | By | 1 Reply More
The Principles of Trusted Leadership

What is Trusted Leadership? Read an excerpt from the book The Trusted Leader by Robert Galford and Anne Seibold Drapeau and learn the principles of trusted leadership

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The Essential Contents of a Marketing Plan

March 12, 2014 | By | Reply More
The Essential Contents of a Marketing Plan

Learn the basic components of a marketing plan, which are situation analysis, marketing strategy, sales forecast, and expense budget. However, to make your plan successful, you need to include other elements.

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