How to Market a Professional Organizer Business

January 25, 2012 | By | Reply More

QUESTION on How to Market a Professional Organizer Business

I have just started a professional organizer business. However, I am unsure of how to go about trying to find clients for my professional organizer business. How I can develop a marketing strategy for professional organizer firm?

– Yousef




ANSWER by Yvonne Buchanan

Hello Yousef,

All marketing strategies are essentially the same:

  1. Determine your target customer.
  2. Learn where your target customers “shop.”
  3. Meet them there with a great product or service and a strong message they can’t resist.

To find your target customer, ask yourself the following questions:

  • Do you have current customers? If so, where did they come from?
  • Can you develop a demographic profile of your target customer based on your current client list?

If you don’t yet have clients, find out who is using professional organizers and why: What need to professional organizers fulfill? Meet those needs better than your competitors, and you’re on your way to building a customer base.

I suggest you read the article Starting an Organizing Business: Getting that First Customer. Also check how the founder of the professional organizer business ClusterBusters jumpstarted the business in the article Betsy Fein: Success in the Home Organizing Business.

Good luck, Yousef. Let us know how it goes.

Yvonne Buchanan

Recommended Books on How To Market A Professional Organizer Business:

 

Article originally published May 2002. Updated on January 21, 2012

 Yvonne Buchanan is a 20-year veteran of public relations, marketing and advertising. She teaches public relations courses online for career changers, freelancers and students through The PR Academy www.learnpr.com and is co-founder of Real-World PR www.realworldpr.com , a public relations information provider for small businesses. Real-World PR offers public relations toolkits (manual/CD combinations) that allow small business owners to create and maintain their own public relations programs.

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Category: Marketing Strategies, Q & A

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