Attending exhibitions and trade shows is one of the best ways to show off your product or your business to the world while connecting with vendors, suppliers and major buyers, and that’s why it’s essential that you make a good impression. We often tend to focus on the human element like training the right sales reps and presenter, but we frequently neglect all the little … [Read more...] about 8 Exhibition Mistakes You Should Avoid at All Costs
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How to Use Trade Fairs as a Strategic Marketing Tool to Make Your Business Grow
Trade fairs are valuable sources of exposure and intelligence gathering on markets and commercial operations. They are "live and direct" and the best source of information in a given sector, and are also the largest nerve center for exchanging views and identifying emerging trends. Therefore, they are tools that must be used in an optimal and profitable way with the objective … [Read more...] about How to Use Trade Fairs as a Strategic Marketing Tool to Make Your Business Grow
Creative Ways to Stand Out at Your Next Trade Show
Trade shows are common corporate events. It is a great platform for new and established businesses to gain exposure, engage with prospective clients, and network. However, if you’ve ever been to a trade show before, you know that there are a lot of businesses all vying for the customers’ attention. Their flashy and over the top displays and demonstrations can often make it … [Read more...] about Creative Ways to Stand Out at Your Next Trade Show
The Key Benefits of a Trade Show Brand Ambassador
Promoting your business is important for any successful company, but it is especially important for young start-ups and other new businesses. It is crucial to spread the word about early on so that you can begin to grow a strong and loyal customer base. There are a number of different ways to go about doing this, but one of the best methods is actually one of the oldest; word … [Read more...] about The Key Benefits of a Trade Show Brand Ambassador
How to Successfully Set Up Your Trade Show Exhibition
When you have a new service or product, the next step is to let your target market know about it. You need to reach your end-users as well as key players in the industry (e.g. influencers, distributors, suppliers, sellers) and find ways to have them take interest in your new product. One great way to do this is by participating in a trade show. Trade shows offer small … [Read more...] about How to Successfully Set Up Your Trade Show Exhibition