Shoestring Marketing

For every small or home-based business, getting the word out about the business is critical. However, small businesses typically have a limited marketing budget, if at all.

Marketing effectively can be challenging if you have limited resources or simply don’t want to spend too much money in marketing. Thus, it is important to look for ways to market the business with little or no money.

With some creative thinking, you can find that there are a number of ways that you can market your business on a shoestring budget. Guerrilla marketing strategies that put your imagination to work and let your creative juices flow can help grow your business without spending any money.

Below are articles, tips and useful strategies on shoestring marketing to help you maximize your marketing budget and save money. Learn how to market on a budget.

Five Tips to Slash Costs for a Startup

November 17, 2016 | By | Reply More
Five Tips to Slash Costs for a Startup

When starting a business, there are tons of ideas to help your business grow and succeed. Learn 5 tips to slash costs for a startup.

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Marketing on a Zero Budget

July 22, 2014 | By | Reply More
Marketing on a Zero Budget

For a start-up, a limited operating budget can be a big drawback for marketing and introducing the new business into the market. With zero budget for advertising or any promotional activities, learn how you can get the word out about your business.

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5 Tips for Trade Show Success on a Small Budget

January 21, 2014 | By | Reply More
5 Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:

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5 Guerrilla Marketing Weapons: Grow Your Business Without Spending Any Money

December 20, 2013 | By | Reply More
5 Guerrilla Marketing Weapons: Grow Your Business Without Spending Any Money

If the old ways of doing business are not working, it may be time for guerrilla marketing. Here are the top 5 favorites that produced the best return.

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6 Affordable Strategies to Build a Cash Cow

August 18, 2013 | By | Reply More
6 Affordable Strategies to Build a Cash Cow

Having very little marketing budget presents pushes you to develop your ingenuity to increase sales, generate leads and ultimately improve your cash flow. Here are proven low-cost marketing ideas that could help.

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4 Elements of Effective Shoestring Marketing Strategies

August 15, 2013 | By | Reply More
4 Elements of Effective Shoestring Marketing Strategies

You want to market your business but you don’t want to spend a lot of money. Learn the 4 elements of effective shoestring marketing strategies to create a steady stream of new clients.

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How to Attract New Business on a Shoestring Budget

June 15, 2013 | By | Reply More
How to Attract New Business on a Shoestring Budget

There are multitude of ways to drive new business to your door. Learn some of the effective strategies to attract new customers on a shoestring budget.

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7 Low-Cost Marketing Ideas to Increase Revenues

May 1, 2013 | By | Reply More
7 Low-Cost Marketing Ideas to Increase Revenues

Need to increase revenues of your business?! Start implementing these 7 fast and low-cost marketing ideas to increase revenues of your small business.

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Do-it-Yourself Marketing Tips for the Home Business Entrepreneur

February 22, 2013 | By | Reply More
Do-it-Yourself Marketing Tips for the Home Business Entrepreneur

Lack of resources is not necessarily a hindrance in finding ways to market your business. Here are ways your marketing dollars can work twice as hard for you.

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How to Market Your Business without Advertising (Part 2)

January 9, 2013 | By | Reply More
How to Market Your Business without Advertising (Part 2)

Instead of advertising, personal recommendation is the best strategy for small businesses to attract and keep customers. Here are 10 steps on how to develop a successful, low-cost marketing plan that is not based on advertising:

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How to Market Your Business without Advertising

January 8, 2013 | By | Reply More
How to Market Your Business without Advertising

A book contends that advertising does not really work. Instead, personal recommendation is the best strategy to attract and keep customers. Here are 10 steps on how to develop a successful, low-cost marketing plan that is not based on advertising:

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How to Bootstrap Your Business

October 3, 2012 | By | Reply More
How to Bootstrap Your Business

Success in entrepreneurship is not necessarily a contest of having the fattest wallets. Here are 10 ways entrepreneurs can bootstrap a business.

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