Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. In this regard, an effective public relations program is important to the success of a home-based or small business.
Public relations focuses on promoting the image of a company or individual. It involves efforts of getting positive mentions of your business, products, people and events in the publications and mediums that your ideal clients consume.
Learn how your business can get free exposure in the traditional media – television, radio or print. Get ideas on how to craft effective press releases that get noticed.
Read our articles, tips and resources to give you ideas on how to generate free publicity for your business.
Experts attract more exposure and customers using PR, social media and publicity. While many small business owners often find this a difficult thing to do, the media and customers they will attract through influence spiced with confidence is a powerful combination. Sitting back and waiting to be discovered just doesn’t happen. We like to think […]
One step towards generating more leads and business is to be published. Learn the checklist you need to include in your press kit to increase your chances of publicity.
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a famous […]
If you are looking for ways to attract new customers to your business, free publicity is by far one of the best ways to do it. Learn five key steps to getting free publicity for your business.
There’s so much more competition out there that small businesses are finding it tough to compete in the marketplace. Know how hiring a publicity virtual assistant to help with all your PR needs.
Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.
While it’s true that national media attention can bring great rewards to any business, it’s the local media that reaps immediate benefit and where small business owners should concentrate their efforts. Why? Three simple reasons why local media works: 1. Hometown Favorite Local media outlets look for local success stories. You have a much better […]
When small businesses fail, seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.