Public Relations

Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. In this regard, an effective public relations program is important to the success of a home-based or small business.

Public relations focuses on promoting the image of a company or individual. It involves efforts of getting positive mentions of your business, products, people and events in the publications and mediums that your ideal clients consume.

Learn how your business can get free exposure in the traditional media – television, radio or print. Get ideas on how to craft effective press releases that get noticed.
Read our articles, tips and resources to give you ideas on how to generate free publicity for your business.

How to Get Publicity By Being the Expert in your Niche

February 10, 2016 | By | Reply More
How to Get Publicity By Being the Expert in your Niche

Experts attract more exposure and customers using PR, social media and publicity. While many small business owners often find this a difficult thing to do, the media and customers they will attract through influence spiced with confidence is a powerful combination. Sitting back and waiting to be discovered just doesn’t happen. We like to think […]

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Press Kits: How to Increase Your Chances to Get Publicity

June 12, 2014 | By | Reply More
Press Kits: How to Increase Your Chances to Get Publicity

One step towards generating more leads and business is to be published. Learn the checklist you need to include in your press kit to increase your chances of publicity.

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Smashing the Myth of the Press Release

June 10, 2014 | By | Reply More
Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a famous […]

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Learn the Five Key Steps to Getting Free Publicity

May 14, 2014 | By | Reply More
Learn the Five Key Steps to Getting Free Publicity

If you are looking for ways to attract new customers to your business, free publicity is by far one of the best ways to do it. Learn five key steps to getting free publicity for your business.

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4 Steps to Writing a Newsworthy Press Release

April 20, 2014 | By | Reply More
4 Steps to Writing a Newsworthy Press Release

When your business has little or no advertising budget, the best thing to do is to get people interested in your company. The most effective way to do this (with the least cost) is to send a newsworthy press release.

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How a Publicity Virtual Assistant Can Help Market Your Business

March 26, 2014 | By | Reply More
How a Publicity Virtual Assistant Can Help Market Your Business

There’s so much more competition out there that small businesses are finding it tough to compete in the marketplace. Know how hiring a publicity virtual assistant to help with all your PR needs.

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Public Relations Strategy for Your Small Business

December 31, 2013 | By | Reply More
Public Relations Strategy for Your Small Business

Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

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How Local Media Can Help You Grow Your Business

October 1, 2013 | By | Reply More
How Local Media Can Help You Grow Your Business

While it’s true that national media attention can bring great rewards to any business, it’s the local media that reaps immediate benefit and where small business owners should concentrate their efforts. Why? Three simple reasons why local media works: 1. Hometown Favorite Local media outlets look for local success stories. You have a much better […]

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Why Your Small Business Needs an Effective Communications Strategy

August 26, 2013 | By | Reply More
Why Your Small Business Needs an Effective Communications Strategy

When small businesses fail, seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.

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How to Get Reporters to Open Your Email

June 26, 2013 | By | Reply More
How to Get Reporters to Open Your Email

E-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Learn how to get reporters to open your email to get publicity

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Knowing Your Media Market Is Critical

April 29, 2013 | By | Reply More
Knowing Your Media Market Is Critical

Not knowing the right media for your business can hamper the effectiveness of your publicity campaigns. Learn about media markets and get more publicity.

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How to Get More Mileage Out of Your Publicity

April 15, 2013 | By | Reply More
How to Get More Mileage Out of Your Publicity

You worked hard to get a story on your business in a popular website or your local paper. Don’t let your efforts ends there — here are seven tips to help you maximize your online and offline publicity:

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