Other Marketing Strategies

Learn other marketing strategies that small business and home business entrepreneurs could use for your businesses.

Why Use Promotional Pens to Market Your Business?

January 28, 2016 | By | Reply More
Why Use Promotional Pens to Market Your Business?

Learn how promotional pens could be a great way to get your business name out there. Pens can be used to market your small business inexpensively and without breaking the bank.

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15 Pricing Tips for the Small Business Entrepreneur

November 20, 2015 | By | Reply More
15 Pricing Tips for the Small Business Entrepreneur

Pricing your products or services is one of the hardest decisions you will make as an entrepreneur. Here are some tips that you could use in determining the prices in your small business.

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Promotional Products in Your Marketing Plan

March 19, 2015 | By | 1 Reply More
Promotional Products in Your Marketing Plan

With all the competition out there, wouldn’t it be great to have an advantage over your competitors? Promotional products can be an easy, affordable and profitable addition to your marketing plan.

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How Your Voice Mail Greeting can Increase Sales

June 25, 2014 | By | Reply More
How Your Voice Mail Greeting can Increase Sales

Potential customers instantly form an opinion of your company based on their first contact, which is often your voice mail greeting. Make a small worthwhile investment in your company’s image and watch your sales increase!

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How to Choose a Vanity Toll-Free Phone Number

May 24, 2014 | By | Reply More
How to Choose a Vanity Toll-Free Phone Number

A vanity phone number can help your business boost its sales volume, add more customer attention and increase brand recognition. Learn how to choose a vanity toll-free phone number.

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Situational Marketing: Key to Marketing Services

January 31, 2014 | By | Reply More
Situational Marketing: Key to Marketing Services

There is a nuclear-strength secret weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It is called Situational Marketing, and it can revolutionize your business.

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Price Increase: How to Sell to Your Customers

January 18, 2014 | By | Reply More
Price Increase: How to Sell to Your Customers

Are customers threatening to switch vendors because you plan to increase prices? Learn how to communicate and sell your price increase to your customers

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How to Present a Price Quote

November 16, 2013 | By | 1 Reply More
How to Present a Price Quote

Here’s a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It’s all about “price”. I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining […]

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Door-to-Door or Community-Based Street Marketing for Small Businesses

November 1, 2013 | By | Reply More
Door-to-Door or Community-Based Street Marketing for Small Businesses

One-to-one community-based street marketing is powerful and effective because it searches and finds your prospect and delivers your marketing message face-to face. No other marketing medium has that power. Not even direct mail or the Internet.

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Pros and Cons of Discount Pricing During the Holiday Season

October 17, 2013 | By | Reply More
Pros and Cons of Discount Pricing During the Holiday Season

As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will […]

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How are You Measuring the Impact of Your Marketing?

October 8, 2013 | By | Reply More
How are You Measuring the Impact of Your Marketing?

Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. Learn how to measure the impact of your marketing, and which one works best for you

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How to Use Promotional Products to Market Your Business

September 22, 2013 | By | 1 Reply More
How to Use Promotional Products to Market Your Business

Promotional products are one of the oldest – and most effective – ways of advertising a business. Every year, American businesses spend an average of $20 billion on promotional products, giving away anything with logos such as wearables, writing instruments, bags, desk items, calendars, glassware and many more items. The success of promotional products hinges […]

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