Networking and Word of Mouth
Some of the most effective, yet free, forms of marketing are networking and word of mouth marketing. Both unpaid forms of promotion, networking and word of mouth marketing are very credible marketing strategies and depends on the relationships you’ve built with existing customers, colleagues, community and other stakeholders in your business.
Word-of-mouth is a very powerful marketing tool that every entrepreneur must use. It is low-cost, requires very little budget, and works even without us knowing about it. It is an inertia that works for our business.
Networking is one of the most crucial skills any start-up entrepreneur must have. It is an effective and inexpensive way to grow your business by meeting the key people who could become your clients, suppliers and support systems.
Learn how to effectively use networking and word-of-mouth marketing strategies to grow your small or home-based business.
Remember when you would play Connect the Dots when you were small? That is what networking is like – meeting one person leads to another and another and eventually, a new client. Do you hate networking in order to market yourself? I’ve been in sales and I am an extrovert and I still get nervous […]
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Many small and home-based entrepreneurs fail to utilize word-of-mouth marketing driven programs for their businesses. They either do not know how powerful word-of-mouth marketing is, or is not aware how it can improve sales and the bottom line. Others simply do not know what these techniques are, and how easy they are to implement. According […]
The ability to connect with people is essential to success in any business. Networking events present opportunities to interact with others and to develop profitable relationships. Learn 5 stumbling blocks to successful networking.
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