Marketing Strategies

The challenge for small and home-based businesses is using its limited resources to generate the best opportunities to increase sales, compete with the big boys and develop a competitive advantage. Understanding the basics of marketing is critical.

There are basic strategies you can put into place to market your small business or home business. Marketing strategies serve as the basis of your marketing plans.

Learn basic marketing strategies and understand how to reach your target market to increase sales and improve profitability.

Innovative Ways to Market a Restaurant Business

July 3, 2016 | By | Reply More
Innovative Ways to Market a Restaurant Business

Marketing a restaurant business can go beyond the traditional marketing techniques. Learn some innovative ideas on how to market a restaurant business.

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What Separates the Good Marketers from the Great Ones?

February 25, 2016 | By | Reply More
What Separates the Good Marketers from the Great Ones?

Good-versus-great questions can be asked of people who want to be great salespersons or marketers. Learn what separates good marketers from great ones.

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Small Business Marketing Don’ts and Do Its!

February 21, 2016 | By | Reply More
Small Business Marketing Don’ts and Do Its!

Small businesses employ a number of marketing strategies — some works, some do not, while some are just wrong. Here are 6 marketing must Don’ts and Do Its!

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Four Insights for Small Business Marketing

February 20, 2016 | By | Reply More
Four Insights for Small Business Marketing

Learn the right questions to ask, right away, for marketing a small business with a big impact — both online and off. It all builds on these 4 fundamental insights

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Does Customer Loyalty Really Matter to a Home Based Business?

February 18, 2016 | By | Reply More
Does Customer Loyalty Really Matter to a Home Based Business?

Customer loyalty is an asset every business should develop, even for a home-based business. Learn the benefits of winning customer loyalty in your business.

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A Realistic Timeline to How You Will Make Money

January 19, 2016 | By | Reply More
A Realistic Timeline to How You Will Make Money

When can you start earning ‘consistent cash flow’? Here’s a time-tested (over 10 years) timeline to cash flow or when your business will make money

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New Marketing Landscape: Marketing Trends to Watch

February 26, 2015 | By | Reply More
New Marketing Landscape: Marketing Trends to Watch

Learn some of the real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this increasingly connected economy.

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How to Triple Your Referrals

October 9, 2014 | By | Reply More
How to Triple Your Referrals

Have you ever given a referral to someone and never gotten one in return? Have you ever wondered what you need to do to get attorneys and CPAs to reciprocate with referrals? Learn the simple process to triple your referrals.

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10 Ways to Publicize Your Home-Based Business

June 5, 2014 | By | Reply More
10 Ways to Publicize Your Home-Based Business

One disadvantage of working at home is that it is hard to achieve visibility in the market. Learn the 10 ways to get the word out and publicize your home-based business.

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How to Achieve Breakthrough in Your Marketing and Win More Customers

April 14, 2014 | By | Reply More
How to Achieve Breakthrough in Your Marketing and Win More Customers

Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don’t you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? Try these ideas to achieve breakthrough in your marketing.

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Local Marketing For Faster Small Business Growth

March 22, 2014 | By | Reply More
Local Marketing For Faster Small Business Growth

Who recognizes your business better, people around you or people away from you? Start local first and go global later. Here are some local marketing tips for accelerating your local business growth

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Is Your Marketing Missing the “Cookie Factor?”

March 7, 2014 | By | Reply More
Is Your Marketing Missing the “Cookie Factor?”

Say hello to the ‘cookie factor!’ You create a demand for the product with something so alluring that the customer forgets the product itself and concentrates mainly on the ‘cookies.

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