Finding people with an interest in your product or service is essential to the success of your small business. Referred to as lead generation, it is crucial that you develop strategies and use tools to attract people to your business, who hopefully will like you enough to actually buy from you. Lead generation is the process of finding interested customers who you can convert … [Read more...] about The Dangers of Using the Wrong Lead Generation Tool
Direct Marketing
Direct Mail Promotions: Experiment to Find What Works
Direct mailing will be around as long as there are products to sell. Your goal, therefore, is for your mailing promotion to be able to catch attention and rise above the “junk mail” that people receive. Just about all consumers receive magazine subscription mailings every year packed with contest offerings, product offers, catalogs, and stamp sheets. So make sure your … [Read more...] about Direct Mail Promotions: Experiment to Find What Works
How a Personal Photo Can Skyrocket Response Rates
Postcard marketing often tends to lack the personal feel of a phone call or face-to-face interaction. But it doesn't have to be that way. When creating a direct mail postcard campaign, try putting a photo of one of your employees (or sales reps) on the back. Make the card seem like it's coming directly from that person. Studies have shown that these pictures nearly always … [Read more...] about How a Personal Photo Can Skyrocket Response Rates
Postcard Marketing: 4 Fresh Tips for the Spring Season
Postcard marketing should never be afterthought. When planning your yearly marketing campaigns, sending direct-mail promotional postcards should be an integral part of those strategies. Not just once or twice, but all year long. Springtime is no exception. RELATED: 8 Things You Need for a Postcard Promotion Campaign Come spring, every year, people are looking for a … [Read more...] about Postcard Marketing: 4 Fresh Tips for the Spring Season
How Greeting Cards Can Be a Powerful Marketing Tool for Your Business
In business as in life it is valuable to learn that the only constant is change and a business that is not constantly changing and adapting to the changing environment will have difficulty surviving. In the past 18 months I have completely changed my marketing strategy for my business (1-800-PLUMBING INC). I realized that many of the tactics I used are no longer cost … [Read more...] about How Greeting Cards Can Be a Powerful Marketing Tool for Your Business