Competitive Analysis

Knowing your competitors is a key ingredient of your market strategy. In order to be successful, you need to know your market, and this includes the competition.

Competitive analysis is important to help you understand your competitive advantages/disadvantages relative to your competitors. Analyzing your competition can also help you generate an understanding of your competitors’ past, present (and most importantly) future strategies. Having a knowledge and understanding about your competitors help you develop strategies to achieve competitive advantage in the future.

Learn how to assess the strengths and weaknesses of your current and potential competitors.

Competitive Intelligence on a Small Budget

May 1, 2014 | By | Reply More
Competitive Intelligence on a Small Budget

This article examines gathering competitive intelligence on minimal budgets. It looks at why budgets may be small, the problems this can cause and some approaches to gathering intelligence that are low-cost or free.

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How to Build a Competitor Profile

December 28, 2013 | By | 2 Replies More
How to Build a Competitor Profile

Sooner or later, somebody in your company will ask you to build a company profile. Where to start ? This article will outline the steps in building a good competitor profile and the questions you should ask yourself: What is this profile for? What should be included? What format is most appropriate? What sources can […]

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How to Deal with Competition: Changing Your Market Position

July 13, 2013 | By | Reply More
How to Deal with Competition: Changing Your Market Position

Are you finding many of your best prospects already working with competitors? Learn how to deal with competition, and win by changing your market position

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How to Use Your Competition to Succeed

June 15, 2013 | By | Reply More
How to Use Your Competition to Succeed

If you’ve been considering your competitors as roadblocks, you’ve been overlooking an important springboard to success. Learn how to prosper due to your competition

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10 Ways Small Businesses Can Compete With the Big Boys

May 26, 2013 | By | 13 Replies More
10 Ways Small Businesses Can Compete With the Big Boys

When mass marketers move into town, small businesses become fearful for their very survival. Learn 10 strategies to help your small business survive against the big boys.

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How to Use Marketing to Beat Your Competitors

July 14, 2012 | By | 2 Replies More
How to Use Marketing to Beat Your Competitors

The key to success is to know your competition and understand the obstacles you need to overcome. Learn how to beat your biggest competitor by marketing your business effectively

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How to Beat the Competition

July 6, 2012 | By | Reply More
How to Beat the Competition

One inevitability faced by any kind of business is competition. Here are ten ways to put your competition to work for you — and thereby beat them at the game of business!

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Do You Know Your Competitors?

June 27, 2012 | By | Reply More
Do You Know Your Competitors?

Knowing your competitors is a key ingredient of your market strategy. Here are some questions to help you get to know “the other guys.”

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Using Trade Shows to Learn About Your Competition

June 25, 2012 | By | Reply More
Using Trade Shows to Learn About Your Competition

Gathered in one convenient location, you should find many, if not most, of your competitors in trade shows. Learn how to use trade shows to learn about and investigate your competitors.

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How to Stand Out from the Competition

June 25, 2012 | By | Reply More
How to Stand Out from the Competition

In business, you will always have competition. Here are three ways to distinguish yourself from the competition and grow your business.

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What is Business Intelligence?

June 9, 2012 | By | Reply More
What is Business Intelligence?

The goal of every business is to be successful by gaining new customers and retaining old customers. A crucial way of achieving this end is through Business Intelligence. Understand what business intelligence is and how you can use it for your small business.

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Understanding the Added Values You Provide Customers

May 29, 2012 | By | 1 Reply More
Understanding the Added Values You Provide Customers

Your customers, or would-be customers, need to be informed and reminded of what added values you provide them — extras that can save them money, time, and aggravation. Yet too many business owners and managers can be ignorant of what those competitive advantages are.

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