Being heard in today’s highly competitive marketplace is a daunting task, more so for small businesses and home-based businesses. As a result, businesses are now seeking new and more effective ways of increasing brand awareness and more importantly, create brand loyalty. One of the most important tasks involved in ensuring a brand’s success, is to develop an effective branding strategy.
Learn about branding, brand building and strategies to develop a brand for your small business or home business.
Branding is a key element for any business, including small businesses. Learn how to develop a brand using a pet sitting business as an example.
What do customers see when they interact with your brand? Learn why you should synchronize your brand image with your customers’ buying habits.
As we come to the end of the summer, independent retailers are increasingly focused on the last four months of the year. Many are looking for their sales to finally turn, while expecting the retail competition to be ferocious. Learn the 2 things independent retailers need to focus on.
Learn how Unique Selling Proposition (USP) can help you understand your competitive strengths, win more clients and increase your sales.
Here are 10 ways how improved business signage will help you brand your company, communicate with a highly-mobile society and leverage your advertising efforts
When starting a business, one of the first things to do is to create a logo. If you are going to outsource the logo design process, learn why you need to write down a detailed logo design brief and how it can make the process easier and faster.
Whether you are flying solo or running a big corporation, your business can easily get lost in the shadow of competitors seeking the market’s attention—unless you etch your identity on the minds of your target audience through your logo design.
Your brand is everything. Don’t think that just because you’re not Nike or Coke that you don’t have a brand. You ARE a brand. Your brand is not your advertising. Your brand is not your logo. Your brand is not your company name. Your brand is not your product. Your brand may not be at […]