Branding

Being heard in today’s highly competitive marketplace is a daunting task, more so for small businesses and home-based businesses. As a result, businesses are now seeking new and more effective ways of increasing brand awareness and more importantly, create brand loyalty. One of the most important tasks involved in ensuring a brand’s success, is to develop an effective branding strategy.

Learn about branding, brand building and strategies to develop a brand for your small business or home business.

How to Develop a Brand: Case of a Pet Sitting Business

June 16, 2016 | By | Reply More
How to Develop a Brand: Case of a Pet Sitting Business

Branding is a key element for any business, including small businesses. Learn how to develop a brand using a pet sitting business as an example.

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Synchronizing Your Brand Image With Your Customers’ Buying Habits

March 7, 2015 | By | 2 Replies More
Synchronizing Your Brand Image With Your Customers’ Buying Habits

What do customers see when they interact with your brand? Learn why you should synchronize your brand image with your customers’ buying habits.

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Building Brand Equity to Achieve Critical Mass

September 21, 2014 | By | Reply More
Building Brand Equity to Achieve Critical Mass

As we come to the end of the summer, independent retailers are increasingly focused on the last four months of the year. Many are looking for their sales to finally turn, while expecting the retail competition to be ferocious. Learn the 2 things independent retailers need to focus on.

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Unique Selling Proposition: Know What Sets Your Business Apart

September 17, 2014 | By | 1 Reply More
Unique Selling Proposition: Know What Sets Your Business Apart

Learn how Unique Selling Proposition (USP) can help you understand your competitive strengths, win more clients and increase your sales.

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10 Ways Business Signage Can Help Your Local Business

July 28, 2014 | By | 1 Reply More
10 Ways Business Signage Can Help Your Local Business

Here are 10 ways how improved business signage will help you brand your company, communicate with a highly-mobile society and leverage your advertising efforts

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Your Brand Is Everything

November 9, 2013 | By | Reply More
Your Brand Is Everything

Your brand is everything. Don’t think that just because you’re not Nike or Coke that you don’t have a brand. You ARE a brand. Your brand is not your advertising. Your brand is not your logo. Your brand is not your company name. Your brand is not your product. Your brand may not be at […]

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Be First, Best or Different

August 2, 2013 | By | Reply More
Be First, Best or Different

Are you first, best or different in order to grab and keep your share of the market. If not, how are you different from who’s first, who’s the best and everyone else in your industry?

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