Advertising Strategies

Advertising is an important marketing strategy to let people know that your business exists. It conveys your business name and the type of products or services you offer.

The success of your advertising depends on how well you touch the five key cornerstones of your advertising strategy: your target customer, your objective, the key benefit of your offer, how to deliver this key benefit to your target customer and the ‘tone’ your campaign will adopt.

Learn how to make a creative and effective advertising strategy for your small business or home business. Read our articles, tips and resources on how to see more results from your advertising dollars.

Leaflet Distribution as a Means to Advertise Your Home Business

March 24, 2016 | By | Reply More
Leaflet Distribution as a Means to Advertise Your Home Business

Leaflet or Circulars distribution is one of the low-cost ways many small and local businesses advertise and spread the word about the products and services they offer.

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How to Use Newspaper Advertising in Your Business

February 13, 2016 | By | Reply More
How to Use Newspaper Advertising in Your Business

Newspapers still present a viable advertising vehicle, especially for small businesses. Learn how to use newspaper advertising for your small business.

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The Truth about the Different Types of Advertising

May 10, 2014 | By | Reply More
The Truth about the Different Types of Advertising

If you are looking to advertise your business, chances are you may be receiving inaccurate information from your advertising representative. As a business owner, learn the truth about the different types of advertising.

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25 Ways to Deliver Your Message to Your Target Audience

December 26, 2013 | By | Reply More
25 Ways to Deliver Your Message to Your Target Audience

In order for your prospects and customers to respond to your marketing propositions, you must have a way of delivering your messages to them. Here are 25 ways to deliver your message to your target audience:

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How to Launch a Creative Marketing Campaign with a Limited Budget

December 13, 2013 | By | Reply More
How to Launch a Creative Marketing Campaign with a Limited Budget

Knowing how to promote a business effectively with limited marketing budget is one of the common questions of many business owners. Here are tips on what a creative promotional concept can do for you.

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How to Use Advertising to Create a Steady Stream of Business

November 21, 2013 | By | Reply More
How to Use Advertising to Create a Steady Stream of Business

Seeing the results of advertising your business can be like watching a roller coaster. How can you make your advertising pay for itself? How can you use advertising to create a STEADY stream of business?

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Top 9 Reasons Why You Should Advertise

September 28, 2013 | By | Reply More
Top 9 Reasons Why You Should Advertise

Sure, you want your company to grow, but the economy sucks and money is tight. What you’ve been doing seems to be working ok, and you’re just not convinced that putting extra money towards advertising is the best way you could spend it. The Small Business Administration recommends investing at least 3-5% of your annual […]

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What is the Most Effective Way to Advertise?

July 6, 2013 | By | Reply More
What is the Most Effective Way to Advertise?

Use the following steps to make advertising work for you and to build a campaign that generates more money than you spend. Learn the most effective way to advertise.

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Elements of a Successful Advertising Campaign

June 18, 2013 | By | 1 Reply More
Elements of a Successful Advertising Campaign

Advertising is a means for getting information about your product or service to the buying public. Here are tips on how to launch an effective advertising campaign.

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Advantages and Disadvantages of Various Advertising Mediums

April 8, 2013 | By | 31 Replies More
Advantages and Disadvantages of Various Advertising Mediums

Learn the advantages and disadvantages of each advertising medium, from traditional media to online mediums, that you can use to provide your business the winning edge.

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How to Create a Winning Ad Campaign

March 25, 2013 | By | Reply More
How to Create a Winning Ad Campaign

Many ads “miss the boat” in terms of generating a sale. Know the components of an effective technique in crafting ad campaigns for small businesses.

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How to Advertise: 13 Elements of Effective Advertising

February 26, 2013 | By | 6 Replies More
How to Advertise: 13 Elements of Effective Advertising

Looking to improve the results of your advertising efforts? Turn your ad or sales letter into a winner by incorporating these 13 elements of effective advertising.

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