In a world chock full of options in every product and service category, how can we explain people who stay at only Marriott hotels, use only Tide to do the wash, buy Tylenol when a generic pain reliever is about half the price, or go out of their way to find a Diet Pepsi when there’s a Diet Coke right there? The answer isn't that the chosen one is far superior to all its … [Read more...] about The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Book Reviews
CEO Material: How to Be a Leader in Any Organization (Book Review)
Below is a review of the book CEO Material: How to Be a Leader in Any Organization by D. A Benton (New York: McGraw Hill) There's an old Yiddish saying that says, “The Bride is too Pretty.” The idea is that it is very hard to have too much of a good thing; though I suppose one can – such as eating too much really good food. However, this saying is usually applied when … [Read more...] about CEO Material: How to Be a Leader in Any Organization (Book Review)
Wowisms: Words of Wisdom for Dreamers and Doers
Ron Rubin and Stuart Avery Gold, authors of Dragon Spirit and Success at Life, have selected 160 of their most inspiring passages and sayings for their book Wowisms: Words of Wisdom for Dreamers and Doers (Zentrepreneur Guides) (Newmarket Press, 192 pp., 34 ink drawings), a treasury of enlightenment that will open the heart and mind of readers to help them discover more about … [Read more...] about Wowisms: Words of Wisdom for Dreamers and Doers
The Principles of Trusted Leadership
Below is an excerpt from the book The The Trusted Leader by Robert Galford and Anne Seibold Drapeau. Reprinted with permission from the publisher: Trusted Leadership takes many forms. From the way the CEO talks to the members of his or her senior management team, to the way front-line employees show how they feel about the company in the way they deal with customers. … [Read more...] about The Principles of Trusted Leadership
Master Your Money Type to Create a Life of Wealth and Freedom (Part 2)
Below is an excerpt of Chapter 1 from the book Master Your Money Type: Using Your Financial Personality to Create a Life of Wealth and Freedom by Jordan E. Goodman . Reprinted with permission from the publisher: Why Self-Awareness Counts in Making Money Work for You As psychologists tell me, awareness of the emotional impact of an event is the first step toward healing. … [Read more...] about Master Your Money Type to Create a Life of Wealth and Freedom (Part 2)