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Podcasting has been called the wave of the future. The truth, however, is that podcasting is the here-and-now and rapidly gaining momentum worldwide. Podcasts are available for just about any topic you can think of, from cooking to video games to religion. The amazing reality of this is that it is still, in effect, an untapped market that will continue its growth in the years to come.
Podcasting can have many uses for the home-based business owner. It can be useful not only to advertise but also to communicate your business message. Below are five tips on how to use podcasts to benefit your business:
Table of Contents
1. Reach your niche market
Depending on your product, podcasting can be the perfect way to reach new groups of people in your market. Believe it or not, there are people out there looking for the products you provide, enabling them to find them easily.
Podcasts are quickly becoming a new advertising venue as well. A podcast that is listed in podcasting directories such as iTunes can reach thousands, even millions of listeners. This can be a very inexpensive method for advertisers on a budget.
The popularity of podcasts is a steadily growing trend. Many people just beginning to learn about podcasts will search for topics of interest. This is a great way to reach customers you would not have been able to reach before podcasting.
2. Share your passion
Podcasting is a great way to share what you love. If you are excited about a topic or product, chances are that others are too. A podcast on your passionate topic is a great way to connect with others who share that passion.
People can hear your excitement over the airwaves. I always enjoy listening to a program when the speaker is obviously energized about whatever it is he s speaking on. So, when recording your podcast, keep a smile on your face and allow your excitement to show.
3. Share information
Many home-based businesses have begun because they are filling a need. A podcast can help this information reach the people that will benefit from it. For example, CWAHM.com was created to help women stay home with their children while still financially contributing to their families. Many of the site’s visitors are busy moms who may not have the time to scour the site’s hundreds of pages. Our podcast, Christian Work at Home Moment, airs once a week and is 24 minutes long. It s an easy way for moms to learn more about working from home without spending hours on their computer.
Make it a point to research your topic and find all the interesting and little-known facets of passion. Keep your listeners interested and they will want to hear more!
4. Become an Expert in your field
Creating a podcast can help establish you as an expert in your broadcast coverage area. You must be willing to take the time, do the research, and share valuable and useful information with your listeners.
Just as authors become experts by researching and writing on specific topics, podcasters share the information they find with their listening audience. There is a big market for podcasts in many areas, and the next expert could be YOU!
5. It’s easy
A podcast can be started with virtually no cost or investment. In most cases, there is no need to be tech-savvy to be a podcast creator. It can be as simple as phone recording your podcast through a service like Odeo.com. There are more complicated setups, but to begin, you need a topic, a phone, and a quiet spot to record.
Podcasting is easy for listeners as well. A podcast can be listened to directly from a website or downloaded from iTunes and put directly on an MP3 device.
There are many reasons that a podcast can benefit small and home-based businesses. This growing market is an entirely new way to communicate information to the world. When it comes to podcasting, the sky is the limit. So, take your business to new levels and start podcasting today.
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link