The whole point to article marketing and guest blog posting is to put your business on autopilot. You want to get your articles published on top websites, newsletter ezines and quality blogs that direct traffic to your website. You want to be able to capture prospect’s names and email addresses so you can promote to them over and over again without lifting a finger.
Now, the problem is most people have greatly increased their website traffic with articles, but they have NOTHING to show for it. No one is signing up for their newsletters. No one is buying anything. And, the prospects are lost forever.
It does NOT matter how much traffic you get from articles, if your website doesn’t convert.
Why Your Website Isn’t Converting
Most article marketers link to their homepage in the bio box. This home page has a small little newsletter sign up box in the corner that is so hard to find. There are times that you need a magnifying glass to find the newsletter opt-in box mixed up in all the clutter.
The page itself has so many links and calls-to-action that it confuses prospects that are at your site to receive a free newsletter, special report, ebook or whatever your offering is. Confused prospects become frustrated prospects who leave your site and are never to be found again. That’s why you need a focused squeeze page.
For those of you who are unfamiliar with the term squeeze page, it is a web page that is specifically designed to compel visitors to opt in to your list. A well-designed squeeze page can convert as many as half of the people who visit it, into opt-in email list subscribers.
How to Make Squeeze Pages Work for You
In order for the squeeze page to be able to do its work most effectively, there must be no other way for the visitor to get into your web site without opting in first to your opt in email list. To get to any of the other pages in your website, including the sales pages, you must have to opt in to an email list first.
Now, you may be thinking, but what about all the others that didn’t opt in to the list? What if they would have bought something from me?
Well, let me ask you this. If they don’t trust you enough to opt-in to your list, to give you their name and email address in exchange for a free gift, do you really think that that person is going to whip out their credit card and give you their credit card number? Of course not!
Proof That Squeeze Pages Work
For one of my clients, the conversion rate of his sales page was only around 1% before he created a squeeze page and auto-responder system that would continually educate his list and promote his product. Since putting up the squeeze page, current conversion rate on their sales letter increased to 20%. So with my help, my client has created a 2000% increase in revenue by sending his article marketing, video marketing, social media marketing and pay-per-click advertising traffic to a squeeze page.
Don’t you think it’s time that you setup a squeeze page to increase sales conversions of your article or guest blog postings?
Category: Article Marketing