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Marketing a Home Based Business While Maintaining Your Privacy and Home Security

Q. Hi, I would like to know how to market my new secretarial home business and maintain my privacy? I have the office space and yet I don't want to entertain clients at my home for safety reasons. Do you have any ideas on how I can pull this off effectively and not look amateurish? - Yvonne.

Advice by Yvonne Buchanan

 

Dear Yvonne (nice name!)

First of all, clients will love you because you will be coming to them rather than them having to come to you. To make this easier on them (and to avoid too much running around on your part), get a fax machine and e-mail access. It's perfectly acceptable for you to run a secretarial business from your home, and clients will understand this. In all your dealings with your clients, they should feel they are working with a professional. If it happens that that professional is working out of their home, so be it. More and more people are doing this.

You may want to consider renting a post office box and using this address on your letterhead, business cards, etc. A business telephone line (or a business "ring" where both calls come in to the same line but the ring is different for your business calls) may also be in order. (If you answer your phone by your business name, and it is different from your own name, be aware that the phone company will want to charge you for a business line.) Get an answering machine or service for the hours you'll be away from your office. Return calls promptly but during the business hours you want to keep. This will keep clients from feeling they can call you all hours of the day and night.

Good luck, Yvonne. Let us know how it goes!

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About the PowerHomeBiz.com Guide:  

Yvonne Buchanan is a 20-year veteran of public relations, marketing and advertising. She teaches public relations courses online for career changers, freelancers and students through The PR Academy www.learnpr.com  and is co-founder of Real-World PR  www.realworldpr.com , a public relations information provider for small businesses. Real-World PR offers public relations toolkits (manual/CD combinations) that allow small business owners to create and maintain their own public relations programs.


The opinions expressed in this column are those of the author, not of PowerHomeBiz.com. Users should not treat the Guide's response as legal, accounting, or professional advice as all answers are intended to be general in nature. Such advice can only be properly given by qualified professionals who are fully aware of a user's specific geographical areas or circumstances, such as an attorney or accountant.

   

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