Success Stories | Tools & Solutions | Consult Your Guide | SmallBiz News | Related Links | Advertise 

Welcome to Power HomeBiz Guides!

Home | About Us Contact Us | Site Map

 

 

Starting a Biz
Working at Home
Financing a Biz
Growing a Biz
Managing a Biz
Marketing/Promotions
Ecommerce/Internet
Online Marketing
Business Ideas
Leadership/Mgt.

Consult Your Guide


Consult Your Guide
Starting a Biz
Financing a Biz
Business Ideas
Marketing and Promoting
Managing & Growing a Biz
Submit a Question
Meet Your Guides 

Related Articles


12 Sure-fire Steps to Improve Your Retail Sales
How Do You Make a Sale?
Selling through Consignment
How To Market Your Clothing Designs to Local Stores
6 Powerful Prospecting Strategies

Recommended Books


The Art of Closing Any Deal: How to Be a Master Closer in Everything You Do
The Psychology Of Selling: The Art of Closing Sales
Zig Ziglar's Secrets of Closing the Sale
Advanced Selling Strategies  Cassette: The Proven System Practiced by Top Salespeople
50 Ways to Close a Sale
 

ab
 

Marketing Strategy for a Professional Organizer

Q. How I can develop a marketing strategy for professional  organizer firm? - Yousef

Advice by Yvonne Buchanan

Hello, Yousef. 

All marketing strategies are essentially the same:

1) Determine your target customer. 
2) Learn where your target customers "shop." 
3) Meet them there with a great product or service and a strong message they can't resist.

To fulfill item 1: Do you have current customers? If so, where did they come from? Can you develop a demographic profile of your target customer based on your current client list? If you don't yet have clients, find out who is using professional organizers and why: What need to professional organizers fulfill? Meet those needs better than your competitors, and you're on your way to building a customer base.

Good luck, Yousef. Let us know how it goes.

 

About the PowerHomeBiz.com Guide:  

Yvonne Buchanan is a 20-year veteran of public relations, marketing and advertising. She teaches public relations courses online for career changers, freelancers and students through The PR Academy www.learnpr.com  and is co-founder of Real-World PR  www.realworldpr.com , a public relations information provider for small businesses. Real-World PR offers public relations toolkits (manual/CD combinations) that allow small business owners to create and maintain their own public relations programs.


The opinions expressed in this column are those of the author, not of PowerHomeBiz.com. Users should not treat the Guide's response as legal, accounting, or professional advice as all answers are intended to be general in nature. Such advice can only be properly given by qualified professionals who are fully aware of a user's specific geographical areas or circumstances, such as an attorney or accountant.

   

ab  

Special Top Sponsor

Sponsored Links
(Advertisements: Your Link Here)