Dear Teri,
Congratulations on starting your own business. You're right on
target as a whole new generation of women entrepreneurs is
tapping into the equity markets, including venture capital and
private investment.
The National Association of Women Business Owners (NAWBO)
recently did a study on women-owned firms attracting investors.
I'd suggest you contact them. Their web site is www.nawbo.org or
call 1-800-556-2926. They can provide you with a list of
resources.
Here are some keys to attracting the dollars you're seeking:
1. Create a strong management team. The management experience of
the company leaders and their understanding of the market are
critical factors that investors consider in evaluating
proposals.
2. Demonstrate marketing knowledge. Demonstrate a clear
business concept with a realistic marketing plan.
3. Be persistent. Women entrepreneurs who have equity
financing contracted an average of more than 15 financing
entities, while women who are still seeking equity financing
have contacted fewer than 11.
4. Have a great referral source. Two-thirds of the proposals
seriously considered by institutional investors come from
referral networks such as accountants, attorneys, fellow
business owners and mentors.
Good luck!!
Mershon Bell
About
the PowerHomeBiz.com Guide:
Mershon
Bell is a Certified Personal/professional Coach who works with
people around the world to help them realize their goals and
dreams. She has successfully worked from home for over 15 years.
Visit www.mershonbell.com
to learn more and to subscribe to her newsletter.
