Dear Shirley,
Remember the old ad slogan, "I'd rather fight than switch"? Brand
loyalty among personal care products is fierce. People are willing to try new
things, however, provided the "new things" come to them for free.
That's why you find so many perfume and lotion samples in women's magazines
and can't get through Macy's without being doused in cologne.
Consider giving out free samples of your products. Avon was so successful
with this that they never stopped! Free samples come with every order.
Provided you have a quality product, you should have no trouble developing
brand loyalty, and then it will be hard to get your customers to switch from
you!
Pick your best product, provide it in a trial size, and follow up with
discounted coupons for the first order, and you've got your loyal customers.
And take a cue from Avon: include free samples of other products with every
order you fulfill.
Go get 'em, Shirley, and let us know how it goes!
Yvonne
About the PowerHomeBiz.com Guide:
Yvonne Buchanan
has
been a public relations writer, editor and freelancer for more than 20 years.
She is an instructor at The PR Academy www.learnpr.com
, a professional development institution that provides public relations
instruction and information. She enjoys teaching people how to use low-cost
public relations methods to increase the market visibility for their
businesses
The opinions expressed in this column are those of the
author, not of PowerHomeBiz.com. Users should not treat the Guide's response as
legal, accounting, or professional advice as all answers are intended to be
general in nature. Such advice can only be properly given by qualified
professionals who are fully aware of a user's specific geographical areas or
circumstances, such as an attorney or accountant.
