You don't say what items your client sells. Assuming it's womens' clothing, your client needs to look at its local market and determine what her market is wearing and take in only those clothes that are current sellers. Arranging several of these as outfits rather than as individual items will help her clients see their potential and increase multiple product sales. Putting two or three of the most attractive outfits in the window display will help bring in new customers. Your client may also want to consider a frequent shopper's discount. She could have small business cards with her shop's name and address on it, then room for 10 punches. Each item merits a punch and after 10 punches, the client receives a $10 merchandise credit or a half-off on any single item.

Best of luck, Sabrina. Let us know how it goes.

Yvonne Buchanan is a 20-year veteran of public relations, marketing and advertising. She teaches public relations courses online for career changers, freelancers and students through The PR Academy www.learnpr.com  and is co-founder of Real-World PR  www.realworldpr.com , a public relations information provider for small businesses. Real-World PR offers public relations toolkits (manual/CD combinations) that allow small business owners to create and maintain their own public relations programs.