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The Right Time to Franchise Your Business

Q. Hello,I have a fairly successful home based business I started in my spare bedroom 2 years ago. I started from nothing and grew the business dramatically to over $120,000.00 in the last year. Growth has slowed but consistently gains over last year. 

So the problem you might ask? Well, I have outlined goals for myself and my company that are pretty lofty, but given what I've already achieved, they don't seem completely impossible anymore if I could just figure out how to proceed... I know what I want to do with it, have it fairly detailed plan in mind but what I need is a business manager or something... kind of like "Here's my idea and how I want to achieve it, now here... make it happen!" Am I crazy or are there people who do this? 

What I want to do is form a franchise for my business and sell it to others as a home based business. I'm hoping, if things go according to plan, to be able to have all my domains working as separate businesses that I will lease to people who want an Internet Business but don't have a clue how to start it or to do the web work and "lease" it to them (for lack of a better word) while I remain control of the domain name until the lease period is up. (Say... a year, or whatever we agree on.) 

In a nut shell, I will have a website with the product catalog. Each domain will be linked to that store catalog, though the business will be owned by several different people. They pay me an "Upfront" fee $3500.00(again I haven't worked out all the figures yet) for an established running business. (Like they walked up to a fully furnished Sears store and all they had to do is unlock the door.) 

The up-front, non refundable fee covers the website, fully automated, the product, hosting fees etc, everything in a nutshell. I get and keep a copy of the credit card they want to use for their business and I charge them a monthly fee of $150.00 for the domain, web hosting & maintenance of the catalog. 

When they get an order a copy is sent to them and one to our Wholesale Warehouse. Each order is product that will be purchased from our Wholesale store. We use our merchant account to process their sales , and we will charge them a flat .50( or whatever) per transaction. 

If they want to get their own Merchant account and process their own sales we will have an option for that as well. Then our Wholesale Warehouse will drop-ship their order to their customer, using the name of their business so the customer is never the wiser. This will save the business owner from having the huge expense of Inventory and the space to store it. 

They do not have to look for distributors and they don't have to do packing or shipping. Their customer is happy and never knows it didn't come from where it was ordered from. At the end of each day the warehouse sends out all the tracking numbers to the various business's and each one is responsible for dealing with their own customers. 

They could quite conceivably do 30,000.00 to 60,000.00 the first year. All they have to do is advertise and bring in the business, we would do the rest. Then after the agreed on price is met, they have the option of continuing on with us doing the work and paying us a fee, or they can go on their own and at that time the domain would be transferred over to them. 

If they don't work at their growing their business and or stop making payments, I redirect the traffic they have built to my site and resell the domain again. That way I have a steady flow of increasing income. If everything works according to my plans, I will turn my currant business over to be packed & shipped from our Wholesale warehouse just like any of the other business. 

That would free up a lot of my time to help others grow their business's and I would hire some workers to work in the warehouse & shipping area. Well that's my plan, and I think it will be very beneficial to everyone, all the way around! If someone had offered me a chance to own my own business out of my home with a built in warehouse, no having to look for suppliers, no minimum orders, no mess, a built in order desk and someone to fill the orders, all I have to do is advertise and get people to my site (Like any business) and watch the checks roll in I would have jumped on IMMEDIATELY! 

As part of the business set up I will have a service submit them regularly (once a month) to 1600 search engines for the first year, so technically the first day they walk into it they could be receiving orders. Here is a good example: I started submitting one of my newest sites to the search engines in December. I haven't advertised anywhere else yet, been to busy and I have had 64 orders on it so far this year! Just think what it could be doing if I had the time to promote it correctly?! 

So conceivably, there is great potential for the new business. Also I won't let anyone who buy's in sit there and struggle for direction, the better they do the better I do so they don't have to worry I'm going to take their money and give them no direction. 

That wouldn't be in anyone's best interest so they have that added assurance that we will do our best to help them succeed. So that is it...I have poured my ideas out to you... WHO do I contact to make this a reality? Where would you go with it? I need a business councilor or something, someone who can help me structure this... who is it that does that sort of thing??? Thank you for listening to me. I'm sorry if I bent your ear so to speak. 

Best Regards, 

Rita L. LaGrow Owner - Gallerio.com 

Advice by Tammy Harrison

 

Dear Rita: 

I commend you on your vision! Many people want to get from point A to point B, but do not know how to get there! You know what you want and need to do, and just need a few resources to make you reach your goals!

Freelance/Freeagent business managers DO exist, is just a matter of finding one that you can work with and that specializes in what you require. But, first, I recommend finding a SCORE (Service Corps of Retired Executives) counselor that you can consult with. These are volunteers offer free counseling services, and are 'been-there, done-that' people. I have one that I visit with via email on a regular basis, if for nothing else than to just bounce some ideas off of. You can check your local phone directory to see if they have an office near you, or go to http://www.score.org to do an online search.

If you want to work with an individual, and not a company, you need to find a consultant who either has the knowledge to do what you want (probably less expensive), or has the experience. To find such a person, it may behoove you to conduct some searches at major job opportunity websites, such as Ants.com, Guru.com, Monster.com or FlipDog.com. You have done well in knowing how you want the business to be set up, but be sure to be very specific about the duties you want such a consultant to perform. Additionally, you will need an attorney who specializes in setting up franchises to complete the paperwork for such.

Your other option is to work with a company who does nothing except help set up franchises. The one that I have had discussions and am familiar with is FranCorp ( http://www.francorp.com  ). I cannot vouch for their work, but they were professional when I asked for more information about what they do. By using such a service, they help set the franchise of your business up, and then you can focus on the marketing aspects once the paperwork is complete.

I hope I have given you a starting point to begin your research. Best of luck and feel free to contact me if I can help you with anything else!

Best,

 

About the PowerHomeBiz.com Guide:  

Tammy Harrison is a successful home-based working mom for over five years. She holds a degree from Mizzou in Consumer Economics. Her business focuses on Marketing and Creativity for Small Businesses and she is currently the Independent Creative Representative for Home-Based Working Moms ( http://www.hbwm.com ) as well as numerous other small businesses. For more information, you may contact her at http://www.jdharrison.com  


The opinions expressed in this column are those of the author, not of PowerHomeBiz.com. Users should not treat the Guide's response as legal, accounting, or professional advice as all answers are intended to be general in nature. Such advice can only be properly given by qualified professionals who are fully aware of a user's specific geographical areas or circumstances, such as an attorney or accountant.

   

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