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Related Articles


Starting a Specialized Clothing Retailing Business
Keys to Success in the Clothing Retail Business
Can You Sell Apparel on the Internet?
How To Market Your Clothing Designs to Local Stores
Starting a Clothing Line Business or Apparel Manufacturing Business

Recommended Books


The Business of Fashion: Designing, Manufacturing, and Marketing
Inside the Fashion Business (7th Edition)
Case Studies in Merchandising, Apparel and Soft Goods
Apparel Manufacturing: Sewn Product Analysis (3rd Edition)
The Entrepreneur's Guide to Sewn Product Manufacturing
 

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Business Workshops, Seminars, Consulting

Q. I own a counseling service (mental health). I want to expand into the business sector and provide workshops, seminars, and consulting  services. I can present many business topics, such as goal setting,  sexual harassment, team building, changing the business culture, etc.   I 'm not sure how to market these services. Do I approach Human  Resources? What size companies would be interested in my services,  etc. Thank you! -- Paula

Advice by Deborah Brown
Advice by Tammy
Harrison

Dear Paula:

Thank you for your question. And, the direction you want to take your company to next is a good one.

Yes, Human Resources would be one way to go. In addition, whom do you know who works in an organization? Take them out to lunch and tell them about your idea. The best way into any company is through an advocate as they are your best reference.

I would target small to medium sized businesses and they have smaller staffs and do rely on outside help. Larger companies could be your next step once you have established your reputation and track record.

The biggest obstacle when making a transition in your business is not in the doing but in getting started. You wonder if you are making the right decision, allocating resources to the right service, and if people will even want to buy what you are offering. Believe that they need and want what you have, and let your excitement and passion shine. This is the best way to make your dreams a reality.

Deborah

About the Resident Career Coach:  

Deborah Brown is a Career Coach and home based entrepreneur who has been working with Entrepreneurs, Executives, and Professionals coaching them to witness results in their careers and their lives since August 1998. She focuses on having her clients move into careers they love, revive the passion in the careers they have, and create balance in their lives. She believes that anything is possible as long as you have a plan and support to get there.  Visit http://www.surpassyourdreams.com  to find out more and to subscribe to her free monthly newsletter and weekly tips.

 

The opinions expressed in this column are those of the author, not of PowerHomeBiz.com. Users should not treat the Guide's response as legal, accounting, or professional advice as all answers are intended to be general in nature. Such advice can only be properly given by qualified professionals who are fully aware of a user's specific geographical areas or circumstances, such as an attorney or accountant.

 

 
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